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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Done right, your marketing should result in more leads, higher sales and a stronger brand. These details include the offering (product), company vision and mission, the market, key messages, positioning and brand statement. Develop a control template for your creative team. It guides your customers into your sales process.

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COVID-19 Has Changed Everything About Selling. Here’s How We’re Handling It

Sales and Marketing Management

Almost immediately after the pandemic hit, every brand wrestled with the same questions about how to react. Our customers have been extremely appreciative of these offerings, and with their input and feedback, we continue to deliver new innovative templates and approaches targeted to navigating these unsure times. .

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Here are simple lead magnets you can start experimenting with: Offer them a collection of free templates. You should use this post as a general template. Day 1 – The “Welcome” Email.

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Marketing Automation and Why You Need It

Sales and Marketing Management

You have to build brand credibility so there is an affinity toward your brand. Most marketing automation software ensures that you have a plethora of creative templates and messaging formats to choose from so you are able to create a customized appeal that will attract your ideal customers.

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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers. To guarantee uniformity across your brand, supply updated information through your sales platform to both direct and indirect sellers.

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Empower Your Sales Team to Close the Deal With Video

Sales and Marketing Management

Additionally, provide a script template so your team members aren’t forced to think on their toes. Who will review videos to ensure quality control and brand representation? Hope Horner is CEO and founder of Lemonlight Video Production , a company that produces branded video content at scale.

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Overcoming Pandemic Challenges by Streamlining the RFP Process

Sales and Marketing Management

Instead, having all data, insights, and templates in a central location can help team members by increasing the time they spend working on strategy development and crafting compelling responses to requests for proposals. Quite often, brand issues become apparent across the board. The Consequences of Not Streamlining Digital Efforts.

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