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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 104
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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. It can involve evidence ranging from data and case studies to testimonials and accolades.

Branding 113
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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Companies use webinars to educate prospects, showcase their expertise and get leads.

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Digital Marketing Investments to Fuel 2024 Business Growth

SalesFuel

Those objectives include increasing: Brand engagement and awareness Customer loyalty Sales What types of video are worthy of being digital marketing investments?

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What’s Next?

Sales and Marketing Management

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Brand building focuses on everyone in the entire category who might want to buy tomorrow. “B2B digital marketing has usually been focused on rational, short-term activity. Richard Jones, CMO of Cheetah Digital.

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10 Content Marketing Methods B2B Marketers Use to Care for Their Audience

Sales and Marketing Management

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. If possible, you should increase your content marketing budget, especially because some types of content, such as video or webinars, are more expensive to produce.

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Media Roundtables in the Age of Social Distancing

Sales and Marketing Management

While webinars and certain other online meetings lend themselves to speaker view with attendees muted and hidden, roundtables are by their nature interactive. Stephanie Quilligan is public relations travel specialist at Mower , a creative agency focused on building brands that connect with people and accelerate growth. Limit the size.