SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. It can involve evidence ranging from data and case studies to testimonials and accolades.

Branding 113

Branding Industry Research Experience 113

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Campaign 104

Campaign Ohio Branding Research 104

SalesFuel

MARCH 29, 2024

78% of consumers agree that reviews give them more confidence in a product, service or brand. Find out what that audience is looking for, check out their profile on AudienceSCAN on AdMall by SalesFuel. But they might still need a little push. That push can come from user-generated content in the form of customer reviews.

Branding 98

Branding Research Experience Experiments 98

SalesFuel

MARCH 18, 2024

However, written formats like blog posts and white papers have no such stipulations. Another 76% say they experienced up to a 25% increase in conversion rates. Video to Written Content Another of Adobe’s recommended successful content marketing programs is turning your client’s video content into written content.

Branding 97

Branding Research Rights 97

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

JANUARY 25, 2019

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. Being overly salesy nowadays will most likely turn most customers away. Shoot for being a thought leader first and a salesman second.

Industry 94

Industry Experience Experiments Branding 94

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

Branding 48

Branding France Adoptable Raised 48