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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

This conference can get pretty "salesy," but you can gain a lot of insight by visiting the hands-on booths and sitting in on any workshops that align with the work you do. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Hold interactive workshops with a “there are no stupid questions” rule, emphasizing what’s exciting, fun, confusing, or special about what your team is selling. It’s not just good for sales, but it also shines the best possible spotlight on your brand. They want to feel heard and understood, never dismissed or bowled over.

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Going Green is Always in Fashion

4 The Love Of Animals

LOUIS, March 29, 2010 – To celebrate Earth Day and the millions of cat owners across the country who make good green choices for their cats, home and environment all year-round, Yesterday’s News® brand cat litter is announcing the Do-Gooder Design Challenge.

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Trust and the Rise of the Transparent Seller

Sales and Marketing Management

Just like retailers and brands who transparently present both the pros and cons of a purchase right alongside the products on their website, successful future sellers will add value through providing the full picture of transparency to their prospects and customers. Todd Caponi is the author of the book, The Transparency Sale.

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How to Turn Your Company Into a Referral Machine

Sales and Marketing Management

Free consultations or workshops for partners’ teams. s clients range from venture-backed startups to Fortune 500 brands. Introductions to hirable talent from my network. Co-creating content (blog posts, webinars, etc.). Introductions to media in my network (conference organizers, journalists, podcast hosts, etc.). Influence & Co.’s

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Mastering Bird Photography: A Book Review by an Amateur Bird Photographer

10,000 Birds

You will need to know enough about your Olympus or Sony or other brand of camera to know how to translate the settings info into your camera’s vocabulary. And, looking at the question of cost from a different angle, you could say that this is a very cheap professional photography workshop. Photography & Ethics & Me.

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Peterson Field Guide to Birds of North America, Second Edition: A Field Guide Review

10,000 Birds

The Peterson Field Guide to the Birds of Eastern and Central North America was my first field guide, part of an ‘introduction to birding’ workshop taught by the incomparable Starr Saphir. A Little Bit of Field Guide History.