SalesFuel

JULY 15, 2024

Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? You don’t want them around content that doesn’t relate to or is the opposite of the brand’s values/the campaign.

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Campaign Branding Game Research 105

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The

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Campaign Industry Branding America 104

AVMA News

JUNE 23, 2024

Mary Ergen, a small animal practitioner from suburban Nashville, Tennessee, and Jennifer Quammen, chief veterinary officer of a veterinary technology company from Walton, Kentucky, are running for 2025-26 AVMA president-elect.

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Austin Nashville Kentucky Tennessee 411

AVMA News

JULY 5, 2024

On June 26, the Reassessment Campaign on Veterinary Resuscitation (RECOVER) Initiative unveiled the first major revisions to its global veterinary CPR guidelines since 2012, setting new life-saving standards based on scientific advancements and extensive community feedback.

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Sales and Marketing Management

NOVEMBER 9, 2022

The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

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Campaign 132

SalesFuel

JUNE 24, 2024

But to craft the best campaign possible for your client, it’s critical they match. Does Your Client’s Best Online Campaign Deliver Fantastic ROI? Brand Building = ROI If your client wants to create an online campaign that generates ROI consistently, they need to focus on brand building. Digital Video: 1.7 Paid Social: 1.5

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Campaign Branding Emotional Research 52

SalesFuel

OCTOBER 16, 2024

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The

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Campaign Medical Vet Industry 59

SalesFuel

MAY 31, 2024

Here’s what your client should keep in mind when crafting influencer marketing campaigns. Advertisers Stand Out with Pioneering Influencer Marketing Campaigns Don’t Just Target Younger Generations It’s a common misconception that only Gen Zers and millennials are active on social media. But TikTok is quickly catching up.

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Campaign Branding Groups Research 52

Sales and Marketing Management

MARCH 25, 2024

Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.

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Campaign 48

Sales and Marketing Management

APRIL 3, 2023

The post Technology’s Role in Incentive Campaigns appeared first on Sales & Marketing Management. Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

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Campaign Experience Experiments 62

SalesFuel

MAY 29, 2024

Knowing their background and goals of the campaign, I recommended they start with streaming OTT and a broadcast schedule,” said Johnson. The construction and restoration company signed a 13-month campaign worth a total of $41,000. Therefore, when this was presented along with my ideas, they signed the deal immediately.”

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Campaign Colorado Research 52

Sales and Marketing Management

JANUARY 10, 2022

The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management. PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start.

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Campaign Branding 125

SalesFuel

MAY 8, 2024

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time.

Campaign 52

Campaign Branding United States Research 52

Sales and Marketing Management

JUNE 15, 2023

The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management. Your unique selling proposition makes your company more distinctive, memorable and appealing to the target audience.

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Campaign Branding 91

AVMA News

JANUARY 5, 2024

About halfway through his term, he spoke with AVMA News about the Association’s grassroots opposition to a “well-funded” campaign to redefine the veterinarian-client-patient relationship (VCPR). Charles Lemme was elected chair of the AVMA Board of Directors this past July during AVMA Convention 2023 in Denver.

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Advocacy Denver Campaign 330

Sales and Marketing Management

MAY 5, 2022

But sending email at scale is no small feat, especially considering campaigns are more complex than ever. The post Email at Scale: How to Increase Campaigns and Manage Complexity appeared first on Sales & Marketing Management. Growing your business goes hand-in-hand with scaling your email channel.

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Campaign 71

AVMA News

APRIL 11, 2023

The AVMA and the American Psychiatric Association (APA) ended a monthlong social media campaign to raise awareness about companion animals and mental health with a Twitter chat on the importance of the human-animal bond and prioritizing wellbeing.

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Companion Animal Human Animals Campaign Raised 322

AVMA News

JULY 18, 2023

Bailey, a board-certified veterinary radiologist, launched his campaign for 2024-25 AVMA president-elect on July 14. And two members of the AVMA House of Delegates—Drs. Elizabeth Boggier and Gary Marshall—are vying to be the 2024-26 AVMA vice president.

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Campaign 284

SalesFuel

FEBRUARY 28, 2024

For this campaign,] I’ve been working with the owner and their director of operations,” said Lintz. Andrei Lintz, an account executive of six years for Bonneville Seattle , has been using AdMall since the company subscribed to it a couple years ago, and since then, has used it’s vast array of research tools to assist him with closing sales.

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Campaign Seattle Emotional Research 52

AnimalEquality.net

SEPTEMBER 5, 2024

Update 10/13/24: Volunteers gathered outside an Aldi store in Dallas, Texas, using megaphones and a life-size gestation crate to take a stand for mother pigs. Flyers were handed out to shoppers, and a leaflet was given to the store manager to pass along to corporate leadership.

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Gestation Crates Gestation Dallas Campaign 52

4 The Love Of Animals

FEBRUARY 12, 2016

‘Picture Me @ Home’ provides animal shelters with turnkey marketing campaigns to help increase adoptions, community support and donations in February! Animal shelters need … Continue reading → The post Smooches for Pooches campaigns help shelter pets find true love! And just look at how cute these pets are!

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Shelters Campaign Pets Adoptable 100

10,000 Birds

JULY 6, 2017

Worried for the future of Beljarica, LOA launched the Save the Belgrade Amazon campaign, with a video clip that had 310,000 views and 7,100 shares in two weeks and a local online petition which reached 7,300 signatures in the first fortnight.

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Eagles Campaign Otters Serbia 171

Sales and Marketing Management

JULY 17, 2024

Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness. To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach.

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Campaign Adoptable 118

Sales and Marketing Management

MAY 10, 2018

Try starting with these strategies that the most successful cold email campaigns have in common: 1. Personalization and consistent responses are a great starting point for building a solid cold email campaign, but they aren’t end-all solutions to building your business. My point is this: Cold emailing works when it’s done right.

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Campaign Research Industry Rights 69

SalesFuel

SEPTEMBER 12, 2024

Media Campaigns Require Trust Building and Creative Storytelling Back in the day, B2B advertising campaigns may have been dry and humorless. There’s a reason why sellers changed those campaigns. Your team must apply the best creative storytelling expertise to your media campaigns. hours of CTV content a day.”

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Branding Campaign Industry Research 102

4 The Love Of Animals

JUNE 8, 2014

Purina Pro Plan is kicking off a social donation campaign, driven by cat photos! The post Purina Pro Plan #MyGreatCat campaign helps feed rescue cats in need! You can help feed cats waiting in rescues, and all you have to do is share your cat photos on social media using the #MyGreatCat hashtag! We can’t wait to see the results!

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Rescue Campaign Cats Cat Rescue 100

Critter News

MARCH 29, 2012

California dairy farmers have an ad campaign that cows are just darn happy on their factory farms. PETA is not convinced. This article about the situation appears in the Merced Sun-Star which is from my home county of Merced!

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Cows Campaign California Factory Farm 100

SalesFuel

OCTOBER 30, 2024

This key insight, presented via a screenshot from AdMall, which was instrumental in convincing the client of the effectiveness of a streaming TV campaign.” This comprehensive approach led to the sale of a three-month digital campaign valued at $22,500, showcasing the power of AdMall's resources in driving business growth.”

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Austin Campaign Texas Research 59

10,000 Birds

DECEMBER 14, 2023

A prime example is the 1958 Chinese campaign to eliminate sparrows, considered pests because they fed on grain. As Moss shows, this “Great Sparrow Campaign” was based on nothing more than the “scientific illiteracy and unbridled power” of one man, Mao Zedong. Various experts are enlisted in support of this idea. What claptrap.

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Bald Eagle Montenegro Zambia Zimbabwe 160

AnimalEquality.net

JULY 24, 2024

On July 22, just days before the Olympics, Animal Equality intensified its global campaign against foie gras by traveling to Paris. Advocates carried over 60,000 petition signatures, urging the Olympic organizers to remove foie gras from the VIP hospitality menu.

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Foie Gras Protest Protesters Protesting 52

AnimalEquality.net

JULY 22, 2024

Over a month ago, Animal Equality’s global team launched a campaign to remove foie gras from the 2024 Olympic hospitality menu. Foie gras production involves force-feeding ducks and geese multiple times daily until their livers swell up to ten times their natural size. Many animals bleed, pant, shake, and vomit during this process.

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Foie Gras Game Campaign Geese 52

SalesFuel

OCTOBER 9, 2024

Result: A multi-faceted advertising campaign that’s seen immediate results Utilizing the key elements from AdMall’s amusement park category to gain awareness, Hughes closed a $21,500 amusement park advertising package that includes TV during key news programming, geofencing and MeTV,” said Hughes.

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Campaign Lifestyle United States Industry 102

SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention. Viewability is important.

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Branding Campaign Research Rights 59

Critter News

MARCH 28, 2009

PETA wants to run a campaign that compares factory farming to the Holocaust. The German constitutional court has ruled that animal rights organisation PETA (People for Ethical Treatment of Animals) must end its campaign in which it draws a comparison between the Holocaust and industrial farming. Touchy subject there in Germany.

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PETA Campaign Factory Farm Factory Farming 100

SalesFuel

JUNE 3, 2024

For the 14th year, the AdMall “Best Use of Marketing Research Award” was presented to the team that best demonstrated the use of any source of market research in the development of their campaigns. This annual competition clearly illustrates the importance of research in the development of advertising campaigns.”

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Research California Campaign Branding 52

SalesFuel

SEPTEMBER 13, 2024

90% of marketers say that integrating direct mail with digital positively impacts campaign performance. And another perk of direct mail programs is that they’re easy to integrate with your client’s digital efforts.

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Campaign Neglecting Branding Collecting 105

Sales and Marketing Management

JULY 20, 2022

Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success. The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management.

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Campaign 143