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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 104
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Protecting the Hyacinth Macaw and the Cerrado

10,000 Birds

In the case of the acuri, the birds usually eat those kernels that have already fallen to the ground or that have been ruminated by cattle or wild animals, but they eat bocaiuva nuts straight off the bunches hanging from the trees. Check out the World Wildlife Fund’s creative campaign to save the Cerrado.

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Listen Today on WALO Radio

Animal Person

Today, March 30th, at 3:00 East Coast time, Susan Soltero of Puerto Rico will interview me live on the air at WALO Radio about Responsible Policies for Animals' 10,000 Years Is Enough campaign to get our universities out of the meat industry! There's an Archive icon for possible later listening.

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Some Good News In NJ Farm Animals Case

Critter News

The court upheld regulations permitting pig and calf confinement, the transport of ill and injured cattle, and force molting of birds. Many states exempt routine practices from their cruelty code, and the precedent-setting ruling will be used in the nationwide campaign against controversial practices.

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On What the Animal Ag Alliance Thinks of Us

Animal Person

Bea directed me to an interview with Dr. Elizabeth Parker , the "chair man " (my emphasis) of the Animal Agriculture Alliance at CattleNetwork, which apparently is "The Source for Cattle News."

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From Today's New York Times

Animal Ethics

Besides depleting the ocean’s supply of fish for those animals normally feeding on them, the factory farming of cattle, pigs and chickens uses excessive water and pollutes our land. The number of chickens, turkeys, pigs, cattle and other animals raised and slaughtered in the United States has been growing steadily for decades.

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From Today's New York Times

Animal Ethics

Anticorporate activists have campaigned against this and other ag biotech products for years in denial of the demonstrated environmental, economic and health benefits. June 29, 2007 The writers are cattle ranchers. There’s good reason for cynicism. George Entenman Chapel Hill, N.C., June 29, 2007 To the Editor: Henry I.