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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken. From there, it’s easy to glean information on them to use for future advertising campaigns.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

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