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Thought To Be Extinct For 100 Years

10,000 Birds

The Guan had never been seen in the wild after Polish Naturalist Wladyslaw Taczanowski collected one individual in 1876. Nineteenth and early twentieth century naturalists collected birds on long and arduous exploratory expeditions in the New World. A large and striking bird like this would be hard to neglect in a museum collection.

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You Gotta Fight When You Think it’s the Right Thing to Do

10,000 Birds

You can probably understand the disappointment of a herpetologist friend of mine when he discovered that his very research transect was now paved. There’s enough scientific data collected already ( eBird illustrated checklist ), it is not as if we really need more. I’d rather not discuss my disappointment.

Rights 176
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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

Campaign 130
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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken. From there, it’s easy to glean information on them to use for future advertising campaigns.

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Direct Mail Programs are Poised for a Comeback

SalesFuel

90% of marketers say that integrating direct mail with digital positively impacts campaign performance. Photo by: Chris Blonk SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement 36% even have a specific place in their home for these ads.

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AdMall’s Business Category Reports Help to Close $20,000 Amusement Park Advertising Package

SalesFuel

Result: A multi-faceted advertising campaign that’s seen immediate results Utilizing the key elements from AdMall’s amusement park category to gain awareness, Hughes closed a $21,500 amusement park advertising package that includes TV during key news programming, geofencing and MeTV,” said Hughes. This added new business revenue to WJCL.

Campaign 102
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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. Most important, marketers should be able to see the CRM data the sales team collects. Once the data is prioritized, plan out how to collect, report, and apply the collected data. Show value.