Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Cunningham is the co-founder and president of Cunningham Collective , a marketing, brand and communication firm dedicated to bringing innovation to market. And how do you figure that out? Missionaries.

Emotional 72

Emotional Branding Lifestyle Campaign 72

SalesFuel

NOVEMBER 22, 2024

In this information age, making sense of all the data we're collecting is the biggest challenge we face, and simultaneously, our biggest opportunity. Here’s how it works: Data Collection : OSINT practitioners gather data from multiple sources, such as social media, government records, academic databases, and news outlets.

Collecting 52

Collecting Culling Ethics Dissection 52

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

Research 52

Research Pro-Test Industry Collecting 52

SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Poor Results from Current Marketing Strategies Have your clients campaigns plateaued?

Campaign 64

Campaign Branding Collecting Industry 64

SalesFuel

JANUARY 20, 2025

These tech-powered campaigns are built to last. Unlike traditional approaches, where campaign adjustments are reactive, AI anticipates shifts in customer behavior and optimizes strategies before issues arise. With AI, it's no longer about creating a single great ad it's about building a customized campaign that drives actual results.

Campaign 52

Campaign Pro-Test Branding Industry 52