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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Nearly half, 46%, of B2B buyers look for vendors with experience, according to our recently published B2B BuyerSCAN study. Often, this means going with a known brand.

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A World on the Wing: The Global Odyssey of Migratory Birds–A Book Review

10,000 Birds

The book is organized into ten chapters, framed by a Prologue and Epilogue focused on Weidensaul’s banding experience in Denali National Park. His participant observations connect to his own research experiences, providing history and perspective. Weidensaul traveled to each location to witness the research in process.

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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Building strategy Employer Branding Strategies Conference Sometimes an immersive experience is just want you need to inspire and learn. The Employer Branding Strategies Conference will do just that, giving you tools and tips to develop your strategy, strengthen your employer brand and learn about best practices.

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

So, think beyond your conference walls by creating an entire online conference pass and experience. Be sure to give online viewers a surround sound experience by going way beyond just streaming. Start thinking about your online strategy from the very beginning, like …. What sessions will you capture? It’s a win-win!

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University of California-Berkeley Wins AdMall® “Best Use of Marketing Research” Award at National Student Ad Competition

SalesFuel

They are the winners of the National Student Advertising Competition (NSAC) AdMall “Best Use of Marketing Research” Award during this year's American Advertising Federation (AAF) national conference. This annual competition clearly illustrates the importance of research in the development of advertising campaigns.”