Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Whitepapers. Blog Posts and Articles.

Branding 95

Branding Industry 2017 2019 95

SalesFuel

SEPTEMBER 12, 2024

Media Campaigns Require Trust Building and Creative Storytelling Back in the day, B2B advertising campaigns may have been dry and humorless. There’s a reason why sellers changed those campaigns. Your team must apply the best creative storytelling expertise to your media campaigns. hours of CTV content a day.”

Branding 102

Branding Campaign Industry Research 102

SalesFuel

OCTOBER 9, 2024

All this intel helped with ad content as well, driving the right type of customer to [the business].” Once the client saw success, I added social media to the campaign due to the social media for Amusement Park Patrons data collected from [AudienceSCAN in AdMall,]” said Hughes. It has been performing well since the addition in March.

Campaign 102

Campaign Lifestyle United States Industry 102

Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. A failure to launch.

Campaign 130

Campaign Collecting Adoptable Industry 130

SalesFuel

JULY 1, 2024

They want to invest their 5% marketing budget into successful campaigns and won’t settle for less. So, marketing campaign pitches need to be based on a market research plan. Winning Them Over Content Let’s start with crafting a market research plan for content. What types of content are they looking for?

Research 52

Research Campaign Industry Rights 52

SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention. Viewability is important.

Branding 59

Branding Campaign Research Rights 59

Sales and Marketing Management

MAY 10, 2018

Yet when Shane Snow (co-founder of Contently ) and Jon Youshaei (founder of Every Vowel ) sent 1,000 customized emails to the busiest people they could find, about 700 emails successfully went through. Try starting with these strategies that the most successful cold email campaigns have in common: 1.

Campaign 69

Campaign Research Industry Rights 69

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? 38% of people will stop engaging with a website if the content/layout is unattractive. Have a Content Marketing Strategy. Never fear. Informational. SEO-friendly.

Branding 120

Branding Campaign 2020 Lifestyle 120

SalesFuel

OCTOBER 31, 2024

The four-legged sales calls described above were all about engaging the customer and providing content. The advertiser’s campaigns showed measurable gains, and our relationships thrived and strengthened over time. By extension, this effective sales strategy led to multiple points of contact with the client.

Research 59

Research Campaign Tagged 59

SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. The channels SMBs are using the most frequently right now include: Social Media: 60% of SMBs use this marketing channel Email: 53% Website (including SEO, blogs, content marketing, etc.): But what about content types ?

Research 52

Research Campaign Branding Rights 52

Sales and Marketing Management

AUGUST 1, 2018

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. On top of that, according to Aberdeen, companies that use video in their marketing campaigns grow revenue nearly 50 percent faster than those that do not. Most VCMS’s will allow you to store your video content within the system’s cloud storage.

Morals 69

Morals Campaign Research 69

SalesFuel

SEPTEMBER 10, 2024

Additionally, the AI Idea Generator feature within B2B BuyerSCAN leverages AI to analyze data patterns and suggest personalized advertising content, blog posts, and marketing strategies tailored to specific B2B audiences. Marketing professionals: Tailor campaigns with data-driven insights on buyer behavior and preferences.

Industry 111

Industry Vet Research Campaign 111

SalesFuel

MARCH 28, 2024

An experienced and successful realtor friend expressed frustration with her recent email campaign. AI-enable emails quickly and easily generate improved content. You can overcome writer’s block and create compelling content for maximum authority. since December 2022.

Campaign 114

Campaign Branding Research 114

SalesFuel

OCTOBER 18, 2024

4 Influencer Marketing Tips Utilize AI and Machine Learning AI and machine learning (ML) aren’t just for generating your own content. say that they’ll use social media data analytics to identify the most effective influencers for each campaign. Here are the influencer marketing tips they follow that you and your client need to know.

Branding 45

Branding Campaign Research Rights 45

Sales and Marketing Management

FEBRUARY 8, 2021

Good Content Gets Rewarded. The exact formula is proprietary, but we have a pretty good idea of how TikTok’s algorithm works : • Tracks user interactions such as shares, follows, comments and even content users create that borrows from existing content. What does compelling B2B content look like on TikTok?

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Tennessee Utah Campaign Family 114

SalesFuel

NOVEMBER 4, 2024

Having your client’s ads run near trusted content is a bonus. A good ad campaign can promise a clean and welcoming waiting area for consumers who choose to stay during servicing. That habit leaves plenty of opportunity to influence their behavior. Details like convenient locations and plenty of parking spaces matter.

Transported 59

Transported Research Campaign Branding 59

SalesFuel

AUGUST 2, 2024

Sponsored content: 6.1% And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% Multichannel Marketer says that this is the breakdown of percentage of budget per digital marketing channel: Search ads: 13.6% Social ads: 12.2%

2018 96

2018 2020 Research Campaign 96

Sales and Marketing Management

OCTOBER 5, 2020

The power of authentic sponsored content from adored content creators has turned the once well-kept secret into a standard practice (and a billion dollar industry ). However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign.

Branding 77

Branding Emotional Campaign Unwanted 77

Sales and Marketing Management

MAY 28, 2020

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Increase In Digital Advertisement Spending. Marketers are beginning to understand how to better operationalize these insights.

2020 108

2020 Jordan Campaign Experience 108

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. These are great ways to leverage your show for additional content. .

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

SEPTEMBER 7, 2020

However, focusing on the wrong elements can leave a campaign stalled by the side of the road. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. Instead, start tracking the number of new conversations you have during your next campaign.

Campaign 71

Campaign 2019 Branding Collecting 71

SalesFuel

MARCH 6, 2024

You and your client have to understand how their target audience prefers to interact with ads and which types of content they’re looking for. Then you can craft a campaign to reach these audiences. As your client seeks to connect with more audiences, this strategy can become more complicated.

Collecting 52

Collecting Campaign Research Rights 52

Sales and Marketing Management

DECEMBER 6, 2018

For starters, it has been specially designed for content to be viewed on phones, so all videos are oriented vertically. It also takes advantage of how easy Instagram’s social nature makes it to discover and share new content. The “Following” tab makes it easy for people to discover your latest content. Your first IGTV campaign.

Branding 82

Branding Campaign Investigation Adoptable 82

4 The Love Of Animals

MAY 23, 2017

I spoke at this conference last week and was blown away by the content, networking with other EB managers and Recruiting Leaders, and learned a ton while enjoying the great city of Chicago. Feedly generates lists of content based on the subjects that are relevant to you, which you can then easily share.

Branding 100

Branding Campaign Chicago Industry 100

Sales and Marketing Management

FEBRUARY 22, 2021

While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. As always, content is king.

2020 71

2020 Industry Campaign 2019 71

Sales and Marketing Management

MAY 8, 2019

People can watch your content anytime from anywhere, interacting with it and each other. Just think of all that valuable content your audience could reference – and you could market – year-round. It’s good peace of mind for in-person attendees knowing that they’ll have access to all the content later. It’s a win-win!

Branding 126

Branding Wisconsin Campaign Experience 126

Sales and Marketing Management

MAY 23, 2017

You can do this by sourcing high-quality data about prospects and encouraging sales and marketing staff to work together to create campaigns that reach those prospects. You simply need to empower your marketing department to provide sales staff with quality content they can share. Think of social media interactions as a campaign.

Advocacy 75

Advocacy Branding Campaign Parrots 75

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Pay attention to your competitors’ strategies: content marketing, SEO, influencer marketing. 1 preferred tactic. Simple language.

Branding 74

Branding Advocacy Campaign 2018 74

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Use influencers for branded content. Create interesting content. Make your social media content interesting, get people to reply comment and engage with you and your brand.

Branding 93

Branding Campaign Research Rights 93

Sales and Marketing Management

FEBRUARY 15, 2021

The biggest mistake sales leaders can make in this environment is to lift content and replicate events that worked in-person and simply shift them online. Creating learning campaigns based on sales personas. Sending short, targeted learnings to the sellers periodically following the virtual event to reinforce the learning content.

Campaign 77

Campaign Suffering Industry Groups 77

Sales and Marketing Management

FEBRUARY 5, 2021

Begin enhancing your sales engagement systems by initiating a thorough review of all sales components: including content silos, communications chains, email templates, current best practices, and techniques for interdepartmental alignment. Identified a content gap? Work on filling it in for the next campaign. Spread the Word.

Campaign 71

Campaign Abandoning Abandonment Abandon 71

Sales and Marketing Management

FEBRUARY 3, 2021

How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? Stay Visible: You have to be constantly visible with content and campaigns that are relevant on specific platforms and for that specific audience.

Campaign 71

Campaign Branding 2020 Game 71

Sales and Marketing Management

NOVEMBER 4, 2019

Author: Jimmy Verrett Take a moment to look around, and I suspect you’ll quickly find anecdotal evidence to support what research now confirms : Increased consumption of content is shortening attention spans. Ask yourself: How will your content make their lives better? What benefit is achieved through interaction with your content.

Branding 54

Branding Campaign Emotional Experience 54

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. Yet this is not enough. What About the Other 90 Percent?

Campaign 74

Campaign Austin Experience Experiments 74

Sales and Marketing Management

SEPTEMBER 26, 2018

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. According to Marketing Insider Group , 78 percent of U.S.

Branding 98

Branding Industry Campaign Arizona 98

Sales and Marketing Management

FEBRUARY 5, 2021

Begin enhancing your sales engagement systems by initiating a thorough review of all sales components: including content silos, communications chains, email templates, current best practices, and techniques for interdepartmental alignment. Identified a content gap? Work on filling it in for the next campaign. Spread the Word.

Campaign 62

Campaign Abandoning Abandonment Abandon 62

Sales and Marketing Management

JULY 15, 2018

However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. Content is still king. A strong content marketing strategy should be priority number one. This is why content is still king. Be sure to include keywords in your content.

Branding 76

Branding Experience Experiments Campaign 76