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Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default. The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management.

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SMBs Expect Top Results from Their SEO Campaign Strategy

SalesFuel

Your SEO campaign strategy for them could be a make or break effort. Creating a Top-Notch SEO Campaign Strategy SMBs Expect Quick Results When SMBs seek outside assistance with marketing, they expect results quickly. So, you need to step up your SEO campaign strategy. Email marketing management: 16.6% Web development: 15.2%

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Are Your Clients Optimizing Their Emerging Media Campaigns?

SalesFuel

Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? It includes low viewability for ads and a lack of platform-side content moderation. In fact, “85% of marketers have advertised on an emerging media channel.”

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Whitepapers. Blog Posts and Articles.

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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. A failure to launch.

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Supercharging B2B Growth with Digital Promotions

Sales and Marketing Management

Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness. To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? 38% of people will stop engaging with a website if the content/layout is unattractive. Have a Content Marketing Strategy. Never fear. Informational. SEO-friendly.

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