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Puppy Bowl Co-viewing App presented by Subaru

4 The Love Of Animals

The app will bring you special content and engagement during the airing of the Puppy Bowl. The Puppy Bowl content will only be available during the Puppy Bowl! I am being compensated for helping spread the word about the Dog Tested. ™ campaign. Be sure to download the app here so you can be ready to go on Sunday!

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Keeping a tab on crucial statistics and testing out new designs can help you optimize your site and boost conversion.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Here are a few benefits of direct mail: Highly targeted : Direct mails are highly targeted messages, so you can include content that perfectly resonates with the needs of your receivers. For instance, test something like this: Create your business account. Set the goals of your social media marketing campaign.

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To Fuel Your Marketing Engine, Fill Up on Creative

Sales and Marketing Management

As such, marketing teams need more creative content, at a higher quality, and greater volume, in order to drive engagement and conversions that power sales. Marketing becomes frustrated by their content needs not being met – and creative finds themselves trapped in a “scope-quality-time” death spiral driven by process inefficiencies.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. These are great ways to leverage your show for additional content. .

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Teams that focus on customer and business outcomes—and are rewarded for achieving those outcomes – produce better results than teams that produce more outputs (advertising campaigns, content, events, etc.) Most marketing teams don’t test enough. Some of your tests will fail. and who are measured on throughput. .

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B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns. Tests have shown that a subject line like “Your Qualified Leads” can outperform one like “Generate a Flood of Leads.” Just like the subject line, keep the content of the email brief.

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