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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention. Viewability is important. Researchers found a 4.7

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Keeping a tab on crucial statistics and testing out new designs can help you optimize your site and boost conversion.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. These are great ways to leverage your show for additional content. .

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Teams that focus on customer and business outcomes—and are rewarded for achieving those outcomes – produce better results than teams that produce more outputs (advertising campaigns, content, events, etc.) Most marketing teams don’t test enough. Some of your tests will fail. and who are measured on throughput. .

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Puppy Bowl Co-viewing App presented by Subaru

4 The Love Of Animals

The app will bring you special content and engagement during the airing of the Puppy Bowl. The Puppy Bowl content will only be available during the Puppy Bowl! I am being compensated for helping spread the word about the Dog Tested. ™ campaign. Be sure to download the app here so you can be ready to go on Sunday!

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To Fuel Your Marketing Engine, Fill Up on Creative

Sales and Marketing Management

As such, marketing teams need more creative content, at a higher quality, and greater volume, in order to drive engagement and conversions that power sales. Marketing becomes frustrated by their content needs not being met – and creative finds themselves trapped in a “scope-quality-time” death spiral driven by process inefficiencies.

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Marketing hacks to make you a sales management guru

Sales and Marketing Management

No one wants to be treated like a widget, so don’t send every customer the same content, the same formats and the same products. The best advertising and marketing campaigns are story-based. Marketers call this user-generated content?—?you Test, test, test!? Use segments. ?No Use stories. ?The Use images. ?A

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