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Have you heard of a sales demo environment? If not, you’ve got an untapped opportunity to increase sales from demos. As HubSpot’s Michael Welch explains, a sales demo environment is a designated space where sellers can demo for prospects. They can take your typical sales demos to the next level.
They want to invest their 5% marketing budget into successful campaigns and won’t settle for less. So, marketing campaign pitches need to be based on a market research plan. In 2024, they’d like to focus on: Live Product/Service Demos: High-growth firms rate the impact of demos as a 6.6/10 They’ve done their research.
That means less access to emails, names, IP addresses, and GPS coordinates 61% say they expect it to be more difficult to collect demo, user preferences and behavior from third parties Overall, brands are less confident in data used by social media, programmatic platforms, ad servers, and website analytic tools.
That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. The cost of entry for conferences can be as high as $2,000, and that's not even counting expenses related to room, board, and travel.
These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.
The advertiser’s campaigns showed measurable gains, and our relationships thrived and strengthened over time. By extension, this effective sales strategy led to multiple points of contact with the client. As a result, proposals were well-reasoned, insightful and aligned with the client’s goals.
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