The Shifting Sands of Selling Tech
Sales and Marketing Management
FEBRUARY 22, 2021
These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.
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