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They want to invest their 5% marketing budget into successful campaigns and won’t settle for less. So, marketing campaign pitches need to be based on a market research plan. In 2024, they’d like to focus on: Live Product/Service Demos: High-growth firms rate the impact of demos as a 6.6/10 They’ve done their research.
That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. If you have time to experience the city, try Red Farm; it has some of the best dim sum in this part of the city, and it’s right near the conference venue. Facebook F8.
That means less access to emails, names, IP addresses, and GPS coordinates 61% say they expect it to be more difficult to collect demo, user preferences and behavior from third parties Overall, brands are less confident in data used by social media, programmatic platforms, ad servers, and website analytic tools.
These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.
Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.
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