Sales and Marketing Management

JUNE 26, 2017

While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. You can’t risk serving them a generic experience. Yet this is not enough.

Campaign 74

Campaign Austin Experience Experiments 74

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

FEBRUARY 22, 2021

The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. This generated an uptick in prospects that downloaded our content and became leads for our BDR team to contact later. Virtual Events.

2020 71

2020 Industry Campaign 2019 71

Sales and Marketing Management

APRIL 18, 2018

In your SLA, concentrate on describing three types of leads: The first are the go-nowhere leads, like the high schooler who downloads your company’s PDF for a project. SQLs are bottom-of-the-funnel leads, like those who downloaded a case study or looked at a pricing page within the last 24 hours. They’re golden — poised to buy.

Wounded 78

Wounded Campaign Branding Experience 78