How to Finally Align Sales and Marketing to Nab Great Leads
Sales and Marketing Management
APRIL 18, 2018
Consequently, any corporation owes it to its stakeholders to strategically mend the wound by creating something akin to “smarketing,” if not exactly a reflection of the term: 1. SQLs are bottom-of-the-funnel leads, like those who downloaded a case study or looked at a pricing page within the last 24 hours.
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