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AdMall's Data Helps to Close Chiropractic Traditional TV Ad Campaign

SalesFuel

Challenge: Garnering brand recognition without having a current chiropractic TV ad campaign Daniel Amortegui, an account executive from Effectv , has only been selling for a year and a half. His efforts paid off when he approached a local business looking to pitch a chiropractic TV ad campaign.

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Why Value-Based Marketing Is the Future of Customer Engagement

SalesFuel

These consumers are often balancing current-day purchases against the future which might include having to pay for expensive housing or education for their kids. For example, research from The Packer shows that grocers have positioned valued-added produce successfully to time-pressed shoppers. Images by Kampus Productions on Pexels.

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Why Consumer Insight Research Is Essential For Smarter Marketing Decisions

SalesFuel

Marketers that want to connect with their target audience must use consumer insight research to gain a competitive edge. How to Research the Value of Consumer Attention Marketers have a long history of trying to reach their target audience through multiple touchpoints – TV, out-of-home, audio, direct mail, etc.

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Psychographics Over Demographics: SalesFuel’s AudienceSCAN® 2025 Reveals New Insights Into America’s Consumer Market Trends

SalesFuel

Latest study across 1,350+ audiences reveals changes in AI adoption, healthcare and economic concerns Now in its 16th year, SalesFuel® has launched AudienceSCAN® 2025 – industry-leading market research that uncovers How America Thinks, Shops and Decides. The responses from more than 20,000 U.S. Energy Drink Trends: 37.5%

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AdMall's Ad Response Tool Secures Cardiovascular Clinic SEM Campaign

SalesFuel

Challenge: Patients weren’t finding business without a proper medical clinic SEM campaign Tori Dann, account executive for OnMedia , had only been selling media for 12 weeks, but using AdMall since day one, when she approached a local business looking to develop a cardiovascular clinic SEM campaign to draw in more customers.

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Biomedical Foundation Launches Campaign to Show Animal Research is Grrrrrrreat!

Critter News

The Foundation for Biomedical Research (FBR) announced today it has launched a one-year national animal research education campaign. Since 2004, public support for humane animal research to advance human and animal health has fallen 10 points.

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How AudienceSCAN and Digital Audit Helped Build a Well-Rounded Pest Control Ad Campaign

SalesFuel

Challenge: Reach new audiences with a well-rounded pest control ad campaign Jacob Flaten, a media consultant from Sparklight Advertising , is a multiple time Sell Smarter! For this story, Flaten needed to create a well-rounded pest control ad campaign for a local business that wanted to get the word out about their company.