Campaign Emotional Process 
SalesFuel
JULY 18, 2024
Each episode offers expert insights backed by the latest research studies, covering an array of topics including: • Reading Emotions to Enhance Sales Success: Learn how to interpret and leverage emotional cues to improve sales outcomes. Why Listen?
Sales and Marketing Management
JUNE 12, 2017
Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs.
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Sales and Marketing Management
DECEMBER 30, 2019
This kind of relationship is more akin to being friends with customers by developing an emotional connection and interacting with them at a personal level to gain mileage in marketing and sustain the business. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns.
Sales and Marketing Management
FEBRUARY 12, 2018
Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Coca-Cola is carefree.
Sales and Marketing Management
OCTOBER 15, 2020
Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. People really liked the co-workers they met in the interview process.
SalesFuel
JANUARY 30, 2025
Why Traits Matter in the Hiring Process Credentials and past experience often drive hiring decisions, but these factors only tell part of the story. Personality traits employers look for, such as adaptability and emotional intelligence, are often the foundation of job satisfaction and retention. Collaboration isn't just nice to have.
SalesFuel
FEBRUARY 26, 2025
This minimizes the chances of launching a product that flops or investing in a marketing campaign that doesnt connect. What's working, what's not, and how to improve businesses use digital marketing research tools to stay on top of online trends, customer engagement, and campaign performance.
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