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Purina donates $200,000 to Susan G. Komen for the Cure

4 The Love Of Animals

Komen for the Cure and will raise awareness for breast cancer through the Purina Cat Chow Connected for the Cause campaign. The Purina Cat Chow Connected for the Cause campaign will culminate in October with limited-edition pink packaging at grocery, mass and pet retailers nationwide in honor of National Breast Cancer Awareness Month.

Cats 100
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Does Your Client’s Best Online Campaign Deliver Fantastic ROI?

SalesFuel

But to craft the best campaign possible for your client, it’s critical they match. Does Your Client’s Best Online Campaign Deliver Fantastic ROI? It “aims to create and promote a positive and lasting perception of a company or product. Nielsen reminds marketers that channel diversity helps campaign reach. Paid Social: 1.5

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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. As with any relationship, first impressions are key and can often make or break the success of a campaign. One of the reasons influencer campaigns are so effective is their authenticity.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. And according to Harvard Business Review , emotionally engaged customers are: At least three times more likely to recommend a product or service. Product launches.

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Become a Better Marketing Manager

Sales and Marketing Management

Get creative with your marketing campaigns. Learn from their sales campaigns. When marketing your company sell value not just the product or service. If you cannot make the customer feel that your products or services are not worthy of their patronage, then they will go elsewhere. Have a campaign mind not a one off.

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Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Sales and Marketing Management

This kind of relationship is more akin to being friends with customers by developing an emotional connection and interacting with them at a personal level to gain mileage in marketing and sustain the business. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns.

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What is Your Company’s DNA?

Sales and Marketing Management

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Coca-Cola is carefree.