Sales and Marketing Management

OCTOBER 5, 2020

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. As with any relationship, first impressions are key and can often make or break the success of a campaign. One of the reasons influencer campaigns are so effective is their authenticity.

Branding 77

Branding Emotional Campaign Unwanted 77

Sales and Marketing Management

JUNE 12, 2017

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. One is the obsession with data. “If I’ll toast to that!

Emotional 87

Emotional Campaign Science Laws 87

Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Coca-Cola is carefree.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Others confess that working from home has been challenging.

Advocacy 91

Advocacy Arlington Phoenix Tennessee 91