Remove Campaign Remove Emotional Remove Trends
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step One: Know What Motivates Your Customers.

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If You Want to Enact Change, Breaking Through the Noise Is Key

Sales and Marketing Management

This trend makes it challenging to hold an audience’s attention. Whether it’s watching TV, scrolling through mobile apps, checking email, or streaming music, American adults are devoting more time to media content interactions than ever, now more than 11 hours of each day.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. I’m a huge fan of the trend to animate our sales and marketing stories. (Well, incredible to you; until you put it into play and the world applauds your genius, creativity and credibility.) An image that pops?