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Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Take the work involved in doing a webinar, for example.
By creating valuable resources, such as webinars, insightful emails, and informative website content, she attracted CFOs and other high-level decision-makers to her platform. Emotional intelligence, trust-building, and collaborative problem-solving remain essential components of successful Csuite engagement.
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