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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

Campaign 130
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A Field Guide to the Birds of Honduras? An Interview with Robert Gallardo

10,000 Birds

I first met Robert Gallardo on my first trip to the neotropics, a wonderful experience at the first Mesoamerican Bird Festival in Honduras in 2009. For example, we can nearly guarantee to see birds like Ocellated Quail in Olancho, Lovely Cotinga , Keel-billed Motmot and many regional endemics. Contact Rick Thom at Rick.Thom AT mdc.mo

Honduras 174
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What Successful Cold Email Campaigns Have in Common

Sales and Marketing Management

For example, did you know that simply personalizing cold emails can increase their open rates by as much as 100 percent ? Try starting with these strategies that the most successful cold email campaigns have in common: 1. The more emails are being opened, the higher your chance landing a meeting from them.

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Namibia’s 15 key birds

10,000 Birds

After a brutal colonization that included genocidal campaigns against the Herero (80% killed) and Nama (50% killed) tribes, the Germans lost control when South Africa invaded soon after the declaration of the First World War. Before self-rule it was administered by South Africa and known as South-West Africa.

Namibia 272
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Potential Efficiency Improvements

10,000 Birds

Nestled between the Huangpu River and the East China Sea, Shanghai offers a captivating blend of urban charm and natural wonders, making it a must-visit destination for birders seeking a unique and diverse avian experience. The clash of nature and urban progress creates a bizarre and sometimes frustrating experience for birdwatchers.

China 232
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On the Psychological Continuum

Animal Person

So, while this fact does not need to concern us, if we are thinking about ethical principles, for example based on rational arguments leading to deontological ethics, that changes when we are talking about how to move society towards this ethical ideal. The campaign should not demand huge changes in society. What do you think?