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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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What Successful Cold Email Campaigns Have in Common

Sales and Marketing Management

For example, did you know that simply personalizing cold emails can increase their open rates by as much as 100 percent ? Try starting with these strategies that the most successful cold email campaigns have in common: 1. The more emails are being opened, the higher your chance landing a meeting from them.

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Exciting TV Ad Spots Propel Auto Dealership Results

SalesFuel

TV ad spots, for example, drive consumers to retail locations for one particularly large purchase: personal vehicles. New research shows that 84% of vehicle buyers are heavily influenced by the dealership experience. A good ad campaign can promise a clean and welcoming waiting area for consumers who choose to stay during servicing.

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Improving The Customer Experience With Behavior Modelling for Sellers

Sales and Marketing Management

Behavior modeling that improves the customer experience in sales can be achieved in three main ways: coaching, mentoring, and a center of excellence. This baseline knowledge builds the flywheel on which successful ABM campaigns are built. . Mentor Others to Share Experiences and Knowledge.

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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

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Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Sales and Marketing Management

It is a typical example of a transactional relationship that flourished in the pre-digital era. Today, marketers have numerous digital tools and assets at their disposal that they can use to keep in constant touch with customers, both potential and existing, for providing a satisfying customer experience through close engagement.