Sales and Marketing Management

SEPTEMBER 24, 2019

It might make sense for your organization’s hierarchy to have each of your reps specialize in different product lines and services, for example, but that probably isn’t how your customers experience, research and purchase your services. These silos make it impossible to track ROI and ruin otherwise smooth customer experiences.

Experience 66

Experience Experiments Campaign Science 66

Sales and Marketing Management

FEBRUARY 22, 2021

The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. As marketers, we need to take risks and experiment with new tactics while striving for continual improvement of everything that we do.

2020 71

2020 Industry Campaign 2019 71

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. We’ve ramped up the number of video calls we host each day.

Advocacy 91

Advocacy Arlington Phoenix Tennessee 91

Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 29, 2020

Remote hiring is a different experience from hiring in-person. Create more personalized experience for both new employees and existing ones. Dig into this talent pool because it has several benefits: You don't need to run an active recruiting campaign. So, before you start hiring, set smart recruiting goals.

Campaign 48

Campaign Experience Experiments Rights 48

SalesFuel

JANUARY 3, 2025

Companies can virtually "sit at the kitchen table" with their customers, learning what sparks enthusiasm, sours experiences, and powers purchasing decisions. Where stale reports once reigned, companies can now tap into software that turbo-charges their understanding of customers, market trends, and operations.

Branding 52

Branding Collecting Industry Campaign 52

SalesFuel

JANUARY 30, 2025

They have the experience, the education, and even the proper certifications. Why Traits Matter in the Hiring Process Credentials and past experience often drive hiring decisions, but these factors only tell part of the story. Myth: Experience is Everything While experience is wanted, it doesnt guarantee success.

Emotional 59

Emotional Industry Experience Experiments 59

SalesFuel

FEBRUARY 26, 2025

This minimizes the chances of launching a product that flops or investing in a marketing campaign that doesnt connect. What's working, what's not, and how to improve businesses use digital marketing research tools to stay on top of online trends, customer engagement, and campaign performance. Pricing is another critical factor.

Research 52

Research Pro-Test Industry Collecting 52

SalesFuel

JANUARY 9, 2025

At this point, Business Intelligence (BI) software steps in, offering a lifeline to those drowning in information overload. BI software transforms scattered data into actionable insights, guiding your business decisions with precision. But what exactly is BI software, and how can it revolutionize the way you operate?

Game 52

Game Collecting Industry Compassion 52