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Marketing Automation and Why You Need It

Sales and Marketing Management

How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? Stay Visible: You have to be constantly visible with content and campaigns that are relevant on specific platforms and for that specific audience.

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Correct Course Now: 10 tips to keep 2017 on track

Sales and Marketing Management

Even organizations with the best of intentions (with established personas, marketing-written sales templates, etc.) If you just launched a new campaign, calling it dead after a couple days or weeks can put you further behind without an alternative. Be realistic about not just expected results but timelines to campaign maturity.  .

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