How to Overcome Objections in the New B2B Selling Environment
SalesFuel
SEPTEMBER 12, 2024
The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Nearly half, 46%, of B2B buyers look for vendors with experience, according to our recently published B2B BuyerSCAN study. Often, this means going with a known brand.
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