Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

2020 71

2020 Industry Campaign 2019 71

Sales and Marketing Management

JUNE 26, 2017

While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. You can’t risk serving them a generic experience. Yet this is not enough.

Campaign 74

Campaign Austin Experiments Experience 74

Sales and Marketing Management

FEBRUARY 8, 2021

They also added additional webinars to their sponsorship inventory to generate badly needed revenue. In total, we sponsored five virtual trade shows and six webinars. Dedicated webinar sponsorships and presentations proved to be a bit more effective. We allowed several weeks, including five weekly email campaigns.

Agenda 54

Agenda Campaign Rescue Branding 54

SalesFuel

JANUARY 22, 2025

Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time.

Medical 59

Medical Campaign Industry Research 59

SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Poor Results from Current Marketing Strategies Have your clients campaigns plateaued?

Campaign 64

Campaign Branding Collecting Industry 64

SalesFuel

JANUARY 10, 2025

Marketers indicate that the following distribution tactics work best: In-person events 52% Webinars 51% Email 42% Social media 42% Corporate blog 41% Its worth asking your prospects how their results compare. For example, paid advertising (40%), in-person events (35%) and digital events (21%) will experience budget increases.

Branding 52

Branding Campaign Rights Research 52