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And when I spoke about a continuum over a year ago as a result of a workshop with Rae Sikora, who demonstrated that there was a continuum, there was some discontent. That means, political campaigns must incorporate the following aspects: Centre your campaign material on presenting suffering and stimulate compassion and empathy in people.
That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.
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