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Are Your Clients Optimizing Their Emerging Media Campaigns?

SalesFuel

Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? These new rising stars in digital media include retail media, virtual reality (VR), augmented reality (AR), digital audio, and gaming.

Campaign 105
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The No. 1 Thing Leadership Can Do to Align Marketing and Sales

Sales and Marketing Management

Campaign meetings. Align sales and marketing into a team of players who each bring unique skills and areas of expertise to play the same game, for the same goal. Keep everyone updated on prospect research. Preparing for the sales cycle. Sales roleplaying. Locking down market segmentation. Territory coverage alignment.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling.

Industry 133
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Marketing Automation and Why You Need It

Sales and Marketing Management

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?

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Behavioral science can accelerate lead generation

Sales and Marketing Management

During Eveready’s Energizer Bunny campaigns, sales of Duracell batteries increased because consumers were reminded to buy batteries. As subtle as these behavioral science tools may appear, researchers have found extremely powerful results. The application of behavioral science can up your game by enhancing your business results.

Science 72
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CTV Media Ads to Influence More Voters in 2024

SalesFuel

CTV ads are not only viewed through TVs, but also dongles, gaming consoles, sticks, and TV apps. Photo by: Phillip Goldsberry SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Ancillary devices, that’s how. But does your client know the demographic information of their target audience?

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Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team

Sales and Marketing Management

I’m a marketer myself, but let’s not kid ourselves: Now is not the time to build out your library of buyer personas or to launch a grandiose, top-of-funnel campaign. I suspect individuals from both disciplines will be more willing to come together as one collective team because at this stage in the game, what do you have to lose?

Agenda 71