Sales and Marketing Management

MAY 11, 2017

It’s not surprising because salespeople are human. You may have a campaign that encourages people to call you rather than fill in a web form. First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website. Time on Hold.

Abandon 70

Abandon Abandoning Abandonment Campaign 70

Sales and Marketing Management

APRIL 10, 2017

To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. It’s not, and here’s why: As you run campaigns against your existing database, your message generally hits the same targets again and again. But is this really the most effective approach to finding new customers?

Campaign 48

Campaign Industry Humane Rights 48

SalesFuel

MARCH 14, 2025

These very human decision-makers will be on the lookout for something else a sold investment. Running a branding campaign on social media or an industry trade publication will raise awareness. Prompting them to answer a question in a webinar or during a white paper download can result in obtaining information.

Campaign 59

Campaign Branding Raised Industry 59