Campaign Industry White Paper 
Sales and Marketing Management
FEBRUARY 26, 2018
Review a presentation they gave at a recent industry conference. Read a white paper they wrote. Find a quote in an industry magazine. While it does need to be an integral part of your attraction campaign, you must us multiple media. C-level buyers want to know that you’ve done your research.
Sales and Marketing Management
APRIL 10, 2017
To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. It’s not, and here’s why: As you run campaigns against your existing database, your message generally hits the same targets again and again. But is this really the most effective approach to finding new customers?
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