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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Never fear.

Branding 120
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Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Sales and Marketing Management

A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns. The research can include the kind of interest they take in your products and services, other interactions with your digital assets like podcasts, e-mails, and newsletters. Randy Stark is a business tech analyst.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling. Meanwhile, fine-tune a marketing plan that focuses on former clients of vendors that closed or are short on advertising funds. Grab those high-value enterprise leads and make them yours. Online connection will reign.

Industry 133
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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

That response was accompanied by the launch of its #ShareASquare campaign and a pledge to donate $1 to the United Way each time customers used the hashtag. The messaging you put out in videos, blog posts, email newsletters, social media posts, podcasts, and elsewhere must always take into account your unique audience.

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How to save the life of a tradeshow sales lead

Sales and Marketing Management

This data enables you to deliver four unique pre-event campaigns for each category. Naturally your digital marketing team will create an email/newsletter program to introduce products and other news surrounding your presence at the event.

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7 Tips for Creating Engaging Newsletters

Sales and Marketing Management

Author: Andrian Valeanu Are you starting a newsletter to keep your customers abreast of news from your company? Whether you feel like an expert on newsletter creation or you’re only a beginner, a few tips can improve your marketing to reel in customers. Adding videos and images to your emails will make the newsletter more captivating.

Campaign 152
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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. Here’s how you can use email to drive brand loyalty during your client’s next campaign. So, personalization is the key to effective email campaign marketing. What Email Traits Inspire Customer Loyalty?