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Sales and Marketing Management
JANUARY 22, 2021
If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . One reason for this: marketing doesn’t speak the language of business and isn’t aligned with the goals of the rest of the organization. . 2: Alignment. Sounds simple, right?
4 The Love Of Animals
JANUARY 25, 2014
A campaign was recently launched by the Nordic Society for Invention and Discovery to raise funds for the purpose of designing a specific device that the organization refers to as “No More Woof.” However, the concept is scientifically sound and initial tests showed substantial promise.
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Sales and Marketing Management
OCTOBER 30, 2020
We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. The traditional marketing organization is broken. The result is poor execution and an inability to communicate marketing’s value to the rest of the organization. .
Sales and Marketing Management
MAY 28, 2020
Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Keeping a tab on crucial statistics and testing out new designs can help you optimize your site and boost conversion.
Sales and Marketing Management
DECEMBER 10, 2018
Now, let’s say you buy the same 10,000 prospects for the same $1,000, but you target them with a more compelling email campaign. It almost goes without saying that some things you can write on behalf of your organization and some things you probably can’t. That equals 45 more customers without spending a penny more on list acquisition.
Sales and Marketing Management
SEPTEMBER 17, 2018
Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns. Tests have shown that a subject line like “Your Qualified Leads” can outperform one like “Generate a Flood of Leads.” After all, don’t most emails end up in the trash folder? Be personal.
Sales and Marketing Management
MAY 17, 2020
Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . That’s the bad news.
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