SalesFuel

APRIL 24, 2024

Harrelson sold the automotive dealer on a campaign centered around audience-targeted traditional TV, along with a Streaming/OTT package. and closed the annual campaign for $62,000. Tap into this team and their resources if you want to maximize your bandwidth and earnings.”

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North Carolina Campaign Research 52

SalesFuel

MARCH 27, 2024

Julie Huffer, an account executive for OnMedia, had only been selling media for 15 months when she approached a local hospital with a cable TV campaign idea that would be set to run during the most recent college football season. I was able to share AdMall research with my potential client showing them how 38.6%

Medical 52

Medical Campaign Research Family 52

SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.:

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Research Campaign Branding Rights 52

SalesFuel

JUNE 12, 2024

Challenge: Save a client that was trying to cancel Kristen Robinson, an account executive of five years at Spectrum Reach , was facing a tough situation when tasked with having to save a client who came into the new year wanting to cancel their advertising campaign. Could Robinson change the client’s mind and generate increased ad spend?

Campaign 52

Campaign United States Industry Research 52

Sales and Marketing Management

NOVEMBER 1, 2018

Furthermore, it allows businesses to create more successful marketing campaigns through tailored content. Research from Innoppl Technologies reveals that about 65 percent of sales reps who’ve adopted mobile CRM are achieving their sales goals; conversely, just 22 percent of reps using non-mobile CRM met those same targets.

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Adoptable Legislation 2020 Laws 83

Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

Branding 74

Branding Abandonment Abandon Abandoning 74

Sales and Marketing Management

AUGUST 1, 2018

Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. On top of that, according to Aberdeen, companies that use video in their marketing campaigns grow revenue nearly 50 percent faster than those that do not. Video Screening.

Morals 69

Morals Campaign Research 69

SalesFuel

APRIL 21, 2025

But cost, resources and technical ability is holding them back. Researchers measured a 50% engagement rate with this type of content. And including a clip from webinar in an email campaign can generate traffic and sales for your accounts. Around 33% of marketers produce a video every week. Photo by RDNE Stock project on Pexels.

Branding 52

Branding Campaign Research Raised 52

Sales and Marketing Management

APRIL 10, 2017

As you look to expand and grow, total addressable market (TAM) is also used to gauge the size of new markets to enter, to justify or expand investments in a current market, or to research new product opportunities. In every case, having an accurate view of the TAM is critical to making the best business decisions. Some Final Pointers.

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Campaign Research Rights 54

Sales and Marketing Management

NOVEMBER 6, 2020

Significant shifts in the way customers research buying opportunities, engage with brands, and make purchases are all well underway, and these changes will have lasting implications for marketers as we move toward the “next normal.”. It’s not possible unless marketers have the resources and authority to move quickly.

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Branding Research Medical Campaign 66

Sales and Marketing Management

AUGUST 3, 2018

Salespeople are typically directed to prospects through cold calling, cold emailing, social media research and other online investigation. Done well, forecasting renders insight that can guide the way a business manages its resources. Superior sales forecasting. then dive even deeper and provide insight to individuals.

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Investigation Campaign Research Humane 54

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. A marketer might create a campaign to drive traffic to a trade show booth, but those qualified leads would not be entered into the company’s marketing automation platform automatically.

Experiments 66

Experiments Experience Campaign Science 66

Sales and Marketing Management

FEBRUARY 12, 2018

Positioning lies at the center of every single decision you make, from your go-to-market strategy, to the skill set you seek in your hires, to the way you invest precious resources. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Missionaries.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

MAY 11, 2017

According to research , for a little more than 4 out of 10 sales reps, lead follow up is a once and done thing. You may have a campaign that encourages people to call you rather than fill in a web form. Lead Follow-Up. That’s despite the fact that 80 percent of sales happen after five follow-ups. Time on Hold.

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Abandonment Abandon Abandoning Campaign 70

SalesFuel

NOVEMBER 22, 2024

Open Source Intelligence (OSINT): Overview OSINT relies on collecting information from diverse, openly accessible sources: social media posts, research papers, government records, and even the dark web. OSINT is generally less costly than restricted forms of intelligence, as it relies on free or low-cost resources. Contact us today!

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Collecting Culling Ethics Dissection 52

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Or These Blasts From The Past What’s In A Name?

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Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Branding 74

Branding Advocacy Campaign 2018 74

Sales and Marketing Management

JUNE 16, 2019

Research published in Harvard Business Review found that when companies incorporated AI into their selling processes, their leads increased by 50%. By these figures, it’s clear that AI can help sales leaders more intentionally direct resources and teams as well as stop burning through dead-end prospects.

Collecting 92

Collecting Campaign Adoptable Humane 92

Animal Person

JUNE 8, 2009

Beloved family pet Dalmatian, Pepper, is stolen, and after several weeks of searching is discovered to have been experimented on at a hospital and died on the table when researchers tried to implant her with an experimental cardiac pacemaker. By the end of my time as researcher, I was performing behavioral experiments on humans.

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Animal Welfare Monkeys Animal Welfare Act Vivisection 100

SalesFuel

MARCH 26, 2025

I researched an opportunity from AdMall on specialty foods and [the client] said they were interested in radio advertising, said Shults. AdMall provided targeted resources and ideas for [a focused] advertising campaign. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Campaign 59

Campaign Research 59

SalesFuel

FEBRUARY 19, 2025

Challenge: Creating a Mattress Store Digital Ad Campaign to reach new customers Kristen Robinson, an account executive at Spectrum Reach for over six years, was so under the weather recently, the last thing on her mind was being able to craft a mattress store digital ad campaign. Highly recommend [for any sales rep new to the product].

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Campaign Industry Research Rights 59

SalesFuel

NOVEMBER 27, 2024

Jessica Lirette, an advanced account executive from Midco , has been selling media for over 30 years, and in that time, has found that AdMall has proven to be an invaluable resource for her career. Never was this more evident than when she approached a local hardware store looking to utilize co-op dollars for their next ad campaign. “I

Campaign 52

Campaign Lifestyle Research 52

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

Research 52

Research Pro-Test Industry Collecting 52

SalesFuel

OCTOBER 30, 2024

This key insight, presented via a screenshot from AdMall, which was instrumental in convincing the client of the effectiveness of a streaming TV campaign.” Additionally, I utilized AdMall's research on the top factors influencing patient decisions, emphasizing the importance of the doctor's experience, expertise, and post-op services.

Austin 59

Austin Campaign Texas Research 59

SalesFuel

FEBRUARY 24, 2025

The top three challenges you may face this year include: Expectation Management Technology-Based Changes Omnichannel Campaigns and Measurement Expectation Management As a media seller youre dealing with expectations on many levels. But to lose a client because of the lack of resources is hugely frustrating.

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Industry Campaign Branding Research 59

SalesFuel

FEBRUARY 10, 2025

Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. Content Generation and Keyword Research To generate leads, these accounts invest in their content marketing cycle. The cycle begins with keyword research.

Research 59

Research Campaign Branding Industry 59

SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. Audits also help streamline resources. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. These are telltale signs of inefficiencies.

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Campaign Branding Collecting Industry 64

SalesFuel

MARCH 17, 2025

But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. A lack of resources plays a big role. Deep Sync research indicates that combining direct mail with digital formats will boost conversion rates to 40%. They might understand the need to advertise.

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Campaign Research Farming Experience 59

SalesFuel

OCTOBER 31, 2024

As Market Research Director for a leading network-affiliated television station, I tagged along with account executives on sales calls. This was an effective sales strategy, as the sellers would present me to their prospects as a useful resource. As a result, proposals were well-reasoned, insightful and aligned with the client’s goals.

Research 59

Research Campaign Tagged 59

SalesFuel

JANUARY 31, 2025

According to the IAB research, the top interests are: New customers 62% Increased brand equity 42% Better media efficiency 39% New customers Its no secret that profit margins have been squeezed in the years following the COVID-19 pandemic. For example, they continue to seek ways to measure cross-channel media campaigns (46%).

Branding 59

Branding Agenda Campaign Research 59

SalesFuel

MARCH 11, 2025

It demands a significant investment of time, resources, and financial capital. By creating valuable resources, such as webinars, insightful emails, and informative website content, she attracted CFOs and other high-level decision-makers to her platform. Why Target the CSuite? Targeting the Csuite is not without its risks.

Industry 52

Industry Research Emotional Campaign 52

SalesFuel

MARCH 21, 2025

Data is an insanely complicated world," Hilla acknowledged, noting that AI has changed the game for hyper-targeted campaigns and audience management. Those details suggested a company had the financial resources and growth potential to justify the investment in cloud solutions. They also identified key firmographic characteristics.

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Adoptable Game Industry Campaign 59

SalesFuel

JANUARY 5, 2025

Say goodbye to guesswork: AdMall and AudienceSCAN give you real-time intelligence on your audience's media preferences and how they react to your campaigns, letting you adjust your strategy. Audience Insights The secret to a successful campaign is simple: know your audience like the back of your hand.

Branding 52

Branding Campaign Industry Humane 52

SalesFuel

JANUARY 30, 2025

Resourcefulness Resourcefulness turns obstacles into opportunities. When thrown a curveball, resourceful people can flex their mental muscles, finessing solutions that make them rockstars in the strategic spotlight. Creative Roles Creative positions require resourcefulness, critical thinking, and adaptability.

Emotional 59

Emotional Industry Experience Experiments 59

Sales and Marketing Management

SEPTEMBER 1, 2017

Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Fiverr.com – One of the coolest resources online and easily one of the cheapest as well. 99designs.com – Looking for a logo? An image that pops?

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SalesFuel

JANUARY 20, 2025

These tech-powered campaigns are built to last. Unlike traditional approaches, where campaign adjustments are reactive, AI anticipates shifts in customer behavior and optimizes strategies before issues arise. With AI, it's no longer about creating a single great ad it's about building a customized campaign that drives actual results.

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Campaign Pro-Test Branding Industry 52

SalesFuel

JANUARY 9, 2025

What if the market research shows a declining trend in the demand for similar products? Businesses that treat data as a valuable resource and invest in tools to harness it gain a significant competitive advantage. For example, let's say you are deciding on a marketing campaign, inventory levels, or customer engagement strategies.

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Game Collecting Industry Compassion 52