SalesFuel

JUNE 27, 2025

An Industry Snapshot A great paid search campaign requires developing compelling content that includes a FOMO-generating offer. The many steps in this process yield opportunities to track the right paid search analytics. If too few clicks are coming in, that’s a sign that something about the campaign should change.

Campaign

SalesFuel

JUNE 9, 2025

Buying Attention with a Creative Strategy in Advertising With so many digital formats competing for our attention, researchers studied how well the concept of buying a person’s attention is working. The details matter, right down to the second. Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Branding

SalesFuel

JULY 11, 2025

Marketers that want to connect with their target audience must use consumer insight research to gain a competitive edge. How to Research the Value of Consumer Attention Marketers have a long history of trying to reach their target audience through multiple touchpoints – TV, out-of-home, audio, direct mail, etc.

Research

SalesFuel

JULY 18, 2025

LinkedIn research shows that for many B2B buying categories, two and three vendors usually make the list. Campaigns targeting buyers who haven’t yet entered the purchase funnel are often about advertising brands. Color, logos and slogans Beyond emotion, there are other aspects to consider in these ad campaigns.

Branding

SalesFuel

APRIL 30, 2025

And the research backs up this sentiment. According to HubSpots research, the cost of acquiring a new customer is five times more than retaining one. They can also, according to Kindzierski, segment customers to create targeted campaigns that address their specific needs and behaviors.

Research

SalesFuel

APRIL 30, 2025

Hiring the right marketing partners is imperative to the success of their future growth. Since their campaigns have launched, they have an average 72% video completion rate and over 225 site visits from key market areas that were identified during my needs analysis. I like that the information found on this site is [fresh.]

Campaign

Critter News

FEBRUARY 6, 2011

ANIMAL rights groups have begun a campaign against the dairy industry's treatment of bobby calves. RSPCA scientific officer (farm animals) Melina Tensen said there had been no independently funded research into the effects of leaving calves unfed for 30 hours. Here's the full article from the Weekly Times Now.

Animal Rights

10,000 Birds

JULY 20, 2017

You can probably understand the disappointment of a herpetologist friend of mine when he discovered that his very research transect was now paved. In the 21st century this may sound like 19th century reasoning, but I fight because it’s the right thing to do. Yet, the site is quite ruined. I’d rather not discuss my disappointment.

Rights

Critter News

JANUARY 9, 2009

In a brisk, readable narrative, The Longest Struggle traces the campaigns of animal rights pioneers like Henry Spira, Alex Hershaft, and Ingrid Newkirk, as well as leaders who have come more recently on the scene like Heidi Prescott, Karen Davis, and Bruce Friedrich. Tags: animal rights. Worth a look.

Animal Rights

SalesFuel

SEPTEMBER 18, 2024

Challenge: Reaching out to new clientele with a digitally focused brewery ad campaign Renee McDonald, an account executive for OnMedia , has only been on the job for around three years, but in that time has won multiple Sell Smarter! The radio wasn’t enough, and their biggest challenge was trying to find the right way to reach new clientele.”

Campaign

Critter News

JUNE 24, 2010

The veterinary services department launched a probe this month after animal rights campaigners accused the Progenix Research lab based in the northern state of Penang of cruelty to animals. Tags: animal research malaysia.

Malaysia

Critter News

OCTOBER 28, 2010

The group had targeted about 40 firms as part of an international conspiracy to force the closure of Huntingdon Life Sciences (HLS), an animal research laboratory based near Cambridge. Tags: europe activism huntingdon animal rights. The cost of the damage and increased security measures amounted to 12.6 million pounds, the court heard.

Animal Rights

Animal Person

AUGUST 16, 2011

Hal Herzog’s “ Some We Love, Some We Hate, Some We Eat ” (Harper 2011), though fascinating, is ultimately depressing for vegans and animal rights activists. Over at Animal Rights and AntiOppression , we’ve been discussing tactics and sharing our thoughts and experiences about what works and doesn’t work when it comes to advocacy.

Vegan

Animal Person

JULY 20, 2009

Brief commentary follows this e-mail I received regarding greyhounds, animal rights and Ireland. We're simply asking you for just a couple of hour to help greyhounds in serious trouble right now. Donate to ARAN, make checks or postal orders payable to Animal Rights Action Network and mail to the address above, thank you. "The

Greyhounds

10,000 Birds

SEPTEMBER 11, 2014

Some remained stored for decades before a researcher would pick them up and inquired about these poorly documented specimens. Conservation efforts continue and now include education and awareness campaign among the local communities that own the land were the Guans still occur. This is a very small number of birds in a small area.

Collecting

SalesFuel

SEPTEMBER 12, 2024

The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. These numbers confirm the Dentsu research which found that buyers are looking for a good brand. Denstu research shows it also can lead to a shorter sales cycle (27%).

Branding

Sales and Marketing Management

MAY 10, 2018

Author: Ryan Myers Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses. My point is this: Cold emailing works when it’s done right. Many salespeople just aren’t sure what "doing it right" actually means. Scoring Big With Cold Emails.

Campaign

Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. Effective:?

Campaign

SalesFuel

MAY 31, 2024

Here’s what your client should keep in mind when crafting influencer marketing campaigns. Advertisers Stand Out with Pioneering Influencer Marketing Campaigns Don’t Just Target Younger Generations It’s a common misconception that only Gen Zers and millennials are active on social media.

Campaign

Animal Person

MARCH 30, 2009

Today, March 30th, at 3:00 East Coast time, Susan Soltero of Puerto Rico will interview me live on the air at WALO Radio about Responsible Policies for Animals' 10,000 Years Is Enough campaign to get our universities out of the meat industry!

Puerto Rico

SalesFuel

OCTOBER 9, 2024

All this intel helped with ad content as well, driving the right type of customer to [the business].” Once the client saw success, I added social media to the campaign due to the social media for Amusement Park Patrons data collected from [AudienceSCAN in AdMall,]” said Hughes. It has been performing well since the addition in March.

Campaign

Animal Person

AUGUST 12, 2009

When I first saw PCRM's " Kickstart Your Health With a Vegan Diet " campaign, I let out a bit of a sigh. animals in research, in schools or as food). And if this campaign increases the number of people who decrease their animal usage in their diets, that's a great step. At least they didn't say "vegan cleanse."

Vegan

SalesFuel

JULY 1, 2024

Here’s who they are, what they want and how to craft a market research plan to knock their socks off. Optimize Client Results with a Top Market Research Plan What are High-Growth Firms? So, creating a market research plan that wins them over would be a huge victory for your organization. They’ve done their research.

Research

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. Instead, they can nurture campaigns and set expectations that make it easier to develop relationships on their time.

Elephants

SalesFuel

MAY 8, 2024

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time. Specifically, revenue at furniture stores totals $128.3

Campaign

4 The Love Of Animals

OCTOBER 14, 2013

Noticing right away that Chaser was a bright dog, John set out to determine how best to tap into her intellect. Would the scientific world believe the research if it did show this? The story is engaging because you can tell that not only does John love the research, but he really loves dogs as well. Quiet impressive.

Dogs

SalesFuel

OCTOBER 2, 2024

But how do you gather the right information? Take a business targeting eco-conscious consumers; it may benefit from sustainability-driven campaigns. If you pitch a new ad campaign, show potential clients how it will impact their bottom line. Gone are the days of vague promises.

Industry

Sales and Marketing Management

JUNE 17, 2020

I’m a marketer myself, but let’s not kid ourselves: Now is not the time to build out your library of buyer personas or to launch a grandiose, top-of-funnel campaign. But right now, it is all about enabling sales. Shared agendas and goals increase collaboration. I know the customer I’m talking to.” Again, I am a marketer.

Agenda

Sales and Marketing Management

OCTOBER 4, 2018

Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business. The most effective way to execute your upstream marketing campaign is by understanding customer behavior. Understand Customer Behavior. Minimize Distraction.

Campaign

Sales and Marketing Management

FEBRUARY 26, 2018

In a recent RAIN Group Center for Sales Research report , we asked buyers how they prefer to be contacted by sellers and what influences their decision to connect with some sellers and not others. Do Your Research and Customize Your Offer. C-level buyers want to know that you’ve done your research. Read their annual report.

Campaign

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But you need to choose the right influencer for you, so do your research, ask for their media kit and decide if it will be cost effective for you.

Branding

Sales and Marketing Management

FEBRUARY 2, 2018

The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. That’s because understanding customer intent is a better more powerful way to target the right people than demographics alone.

Campaign

Sales and Marketing Management

FEBRUARY 3, 2021

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?

Campaign

Sales and Marketing Management

JANUARY 4, 2018

B2B companies who struggle to align sales and marketing teams around the right processes have lost upwards of 10 percent or more of revenue per year (IDC). Campaign meetings. Keep everyone updated on prospect research. How can organizations align their sales and marketing teams? How can they be different than most?

Campaign

Sales and Marketing Management

FEBRUARY 5, 2018

According to industry research, the average connect rate is 18 calls per connection ( source ). Impressive right? Now, you’re probably thinking, “Okay that’s great, but where do I get direct dials without spending hours researching my prospects?” Let’s use a fictional scenario to illustrate just how important connect rate is.

Industry

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling.

Industry

Sales and Marketing Management

NOVEMBER 1, 2018

Furthermore, it allows businesses to create more successful marketing campaigns through tailored content. Today, the right mobile CRM solution is streamlined to make it easy for users to find the information they need remotely. Fortunately, the right CRM can be of great assistance. billion by 2023.

Adoptable