Campaign Research Software 
Sales and Marketing Management
OCTOBER 4, 2018
Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business. The most effective way to execute your upstream marketing campaign is by understanding customer behavior. Understand Customer Behavior. Minimize Distraction.
SalesFuel
FEBRUARY 24, 2025
Sales intelligence tools are essential because they: Improve Efficiency: They automate time-consuming tasks like lead scoring, data analysis, and market research, freeing up time for relationship-building. As businesses rely more on data to drive decisions, having the right sales intelligence software isnt just an advantage its a necessity.
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Sales and Marketing Management
FEBRUARY 3, 2021
If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?
Sales and Marketing Management
MARCH 11, 2019
Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. That is incredibly valuable information to marketers, who can create content and campaigns around those issues to educate, inform, and ease worries. But today’s customer journey has gotten more complex.
Sales and Marketing Management
AUGUST 1, 2018
Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. On top of that, according to Aberdeen, companies that use video in their marketing campaigns grow revenue nearly 50 percent faster than those that do not. Connect with Sean on LinkedIn.
Sales and Marketing Management
SEPTEMBER 24, 2019
Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. A marketer might create a campaign to drive traffic to a trade show booth, but those qualified leads would not be entered into the company’s marketing automation platform automatically.
Sales and Marketing Management
FEBRUARY 12, 2018
It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. Missionaries.
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