Sales and Marketing Management

OCTOBER 4, 2018

Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business. The most effective way to execute your upstream marketing campaign is by understanding customer behavior. Understand Customer Behavior. Minimize Distraction.

Campaign 85

Campaign Branding Industry Research 85

Sales and Marketing Management

JUNE 16, 2019

It’s already available in software and on platforms. Machine learning software can help reveal which customer profiles are hot, decreasing the amount of time salespeople have to spend figuring that out themselves. As they provide campaign management help, intelligent processes will also collect and curate millions of data points.

Campaign 92

Campaign Collecting Adoptable Humane 92

Sales and Marketing Management

FEBRUARY 3, 2021

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?

Campaign 71

Campaign Branding 2020 Game 71

Sales and Marketing Management

MARCH 11, 2019

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. That is incredibly valuable information to marketers, who can create content and campaigns around those issues to educate, inform, and ease worries. But today’s customer journey has gotten more complex.

Collecting 115

Collecting Ohio Campaign Branding 115

Sales and Marketing Management

AUGUST 1, 2018

Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. On top of that, according to Aberdeen, companies that use video in their marketing campaigns grow revenue nearly 50 percent faster than those that do not. Connect with Sean on LinkedIn.

Morals 69

Morals Campaign Research 69

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. A marketer might create a campaign to drive traffic to a trade show booth, but those qualified leads would not be entered into the company’s marketing automation platform automatically.

Experience 66

Experience Experiments Campaign Branding 66

Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. Missionaries.

Emotional 72

Emotional Branding Lifestyle Campaign 72