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Direct Dials: The Secret to B2B Sales Success

Sales and Marketing Management

According to industry research, the average connect rate is 18 calls per connection ( source ). Consider these statistics: It takes 22 minutes to connect with a prospect using switchboard numbers, compared to only 5 minutes using direct dials ( source ). Let’s use a fictional scenario to illustrate just how important connect rate is.

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ACTION ALERT! Tomorrow, MARCH 15, 2011, is the deadline for public.

10,000 Birds

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Or These Blasts From The Past What’s In A Name?

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