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Artificial Intelligence and the Future of B2B Sales

Sales and Marketing Management

Research published in Harvard Business Review found that when companies incorporated AI into their selling processes, their leads increased by 50%. Messaging templates - They’re easy. Sure, some templates work wonders, but not with all sales leads. For the bottom line, this is all as good as it sounds. They’re rapid-fire.

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Marketing Automation and Why You Need It

Sales and Marketing Management

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?