SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention. Researchers found a 4.7

Branding 59

Branding Campaign Research Rights 59

Sales and Marketing Management

FEBRUARY 5, 2018

According to industry research, the average connect rate is 18 calls per connection ( source ). Now, you’re probably thinking, “Okay that’s great, but where do I get direct dials without spending hours researching my prospects?” To understand the power of a direct dial phone number, we must first discuss connect rate.

Industry 83

Industry Campaign Research Experiments 83

Sales and Marketing Management

FEBRUARY 12, 2018

It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. So who are you? And how do you figure that out? Nearly everyone I’ve ever worked with using the DNA methodology comes to appreciate the value of starting with positioning. Missionaries.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

NOVEMBER 20, 2020

Tools like Toggl Track, Harvest, Clockify and Calendar Analytics are the gold standard here. Perhaps there’s groundwork to be covered, such as an email campaign they would like to align with marketing or a few social posts they’d like to share on LinkedIn. Next, they can look at how they spent their time.

Whales 86

Whales Whaling Research Turkey 86