SalesFuel

NOVEMBER 13, 2024

Challenge: Create a compelling trade school ad campaign to draw in more students Haley Johnson, a multimedia account executive, has been selling media for less than a year. The platform helped her when she approached a local technical school looking to create a trade school ad campaign to bring in more students.

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SalesFuel

MAY 31, 2024

Here’s what your client should keep in mind when crafting influencer marketing campaigns. Advertisers Stand Out with Pioneering Influencer Marketing Campaigns Don’t Just Target Younger Generations It’s a common misconception that only Gen Zers and millennials are active on social media. But TikTok is quickly catching up.

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Sales and Marketing Management

AUGUST 1, 2018

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. It’s also given reason for companies to look into different ways to manage all of their video content.

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SalesFuel

JUNE 24, 2024

But to craft the best campaign possible for your client, it’s critical they match. Does Your Client’s Best Online Campaign Deliver Fantastic ROI? Brand Building = ROI If your client wants to create an online campaign that generates ROI consistently, they need to focus on brand building. Digital Video: 1.7 Paid Social: 1.5

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SalesFuel

SEPTEMBER 13, 2024

90% of marketers say that integrating direct mail with digital positively impacts campaign performance. Photo by: Chris Blonk SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement And another perk of direct mail programs is that they’re easy to integrate with your client’s digital efforts.

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SalesFuel

MAY 29, 2024

Knowing their background and goals of the campaign, I recommended they start with streaming OTT and a broadcast schedule,” said Johnson. The construction and restoration company signed a 13-month campaign worth a total of $41,000. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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SalesFuel

AUGUST 2, 2024

Video streaming: 10.4% And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% According to a previous SalesFuel blog , based on Gartner research, “Over 33% of CMOs say that AI makes their organizations more time and cost efficient.”

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Sales and Marketing Management

OCTOBER 29, 2018

Instructional Videos. Instructional videos typically feature more prominent branding than whitepapers, but the bulk of information contained in these videos is focused on helping viewers learn about something or solve a problem. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.

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Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling.

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SalesFuel

FEBRUARY 28, 2024

Andrei Lintz, an account executive of six years for Bonneville Seattle , has been using AdMall since the company subscribed to it a couple years ago, and since then, has used it’s vast array of research tools to assist him with closing sales. For this campaign,] I’ve been working with the owner and their director of operations,” said Lintz.

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Animal Person

JULY 20, 2009

John Carmody | Campaigns Director | Animal Rights Action Network (ARAN) Tel: 087-2391646 | Intl' +353-87-2391646 | Email: arancampaigns@eircom.net Website: www.ARAN.ie "Fighting Animal Abuse Across Ireland" Please include all previous correspondence when replying! Need reminding why cruelty to animals is wrong? I wonder how well that works.

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SalesFuel

APRIL 15, 2024

They roll their eyes at pre-video ads that they think take up too much time before the video they want. Imagine how much higher that percentage could climb with digital videos on billboard spaces Overall, 50% of marketers say video performs better than any other format when it comes to meeting key performance objectives.

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Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

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SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand lift studies can detect whether ad campaigns are attracting attention. Researchers found a 4.7

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SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.:

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SalesFuel

APRIL 24, 2024

Harrelson sold the automotive dealer on a campaign centered around audience-targeted traditional TV, along with a Streaming/OTT package. and closed the annual campaign for $62,000. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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North Carolina Campaign Research 52

SalesFuel

MARCH 27, 2024

Julie Huffer, an account executive for OnMedia, had only been selling media for 15 months when she approached a local hospital with a cable TV campaign idea that would be set to run during the most recent college football season. I was able to share AdMall research with my potential client showing them how 38.6%

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Sales and Marketing Management

NOVEMBER 6, 2020

Significant shifts in the way customers research buying opportunities, engage with brands, and make purchases are all well underway, and these changes will have lasting implications for marketers as we move toward the “next normal.”. of purpose-driven advertising over time.

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SalesFuel

NOVEMBER 27, 2024

Never was this more evident than when she approached a local hardware store looking to utilize co-op dollars for their next ad campaign. “I Turning to AdMall’s Co-op Source Reports, Lirette was able to craft a $6,500 TV and streaming ad campaign by using ACE Hardware’s co-op plan.

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SalesFuel

OCTOBER 18, 2024

say that they’ll use social media data analytics to identify the most effective influencers for each campaign. Switch from Instagram to TikTok Last year, TikTok and Instagram were fairly even when it came to delivering the best ROI for short form video. will use AL/ML to identify bogus influencers to avoid partnering with. Now, 50.1%

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SalesFuel

DECEMBER 20, 2024

After running a campaign based on the right B2B market intelligence, your clients can measure their success. And they research solutions online before they reach out to vendors. Let your clients knows that 16% B2B operators believe video is their most effective form of content marketing. Image by Cottonbro Studio on Pexels.

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SalesFuel

OCTOBER 30, 2024

This key insight, presented via a screenshot from AdMall, which was instrumental in convincing the client of the effectiveness of a streaming TV campaign.” Additionally, I utilized AdMall's research on the top factors influencing patient decisions, emphasizing the importance of the doctor's experience, expertise, and post-op services.

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Austin Campaign Texas Research 59

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Or These Blasts From The Past What’s In A Name? Wicked, right?

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SalesFuel

MARCH 25, 2024

Since holiday sales in 2023 were driven by digital and mobile campaigns, it’s safe to assume 2024 will be similar. So, check out these TikTok video creation tips and get started on this year’s holiday ads. Photo by: kevin turcios SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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SalesFuel

MAY 6, 2024

Here’s How Direct Mail Advertising Delivers Results Consumers Engage with Direct Mail on Purpose Consumers are assaulted with digital ads whenever they open a social app, watch a video or perform an online search. They don’t have a choice in the matter, so they tend to tune out the digital ads they can’t avoid.

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Sales and Marketing Management

SEPTEMBER 1, 2017

You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Animated videos to explain your offerings? Training videos to reinforce learning? Fiverr is a highly visual website and you’ll be delighted with the wild and wide range of video and animation ideas.

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SalesFuel

NOVEMBER 15, 2024

Programmatic DOOH ads are also easy to integrate into omnichannel campaigns. Not sure which other ad types your client should use in their omnichannel campaign? Photo by: Andrae Ricketts SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement Stop letting your client sleep on OOH ads.

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10,000 Birds

APRIL 25, 2015

After a long hiatus that included a new cat, a new apartment, and enough time with the in-laws to last me quite awhile, here’s a rundown of April’s bird news: Funny, sad, and thought-provoking … an African-American ornithologist’s video tips for birding while black. Even more thought-provoking is the original article from which it sprang.)

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10,000 Birds

NOVEMBER 17, 2016

Hamm, an Oklahoma billionaire who has been a friend of Trump’s for years, has been the leading influence on Trump’s energy policy during the campaign. Geological Survey, a massive scientific research agency which studies America’s natural resources and anything that threatens them, like climate change. I leave you with this video. (I

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