Sales and Marketing Management
JUNE 16, 2019
Messaging templates - They’re easy. Sure, some templates work wonders, but not with all sales leads. AI can breathe life into lagging templates by taking the conversation from “Which template worked better?” They’re rapid-fire. And they often stink. No one likes to receive what looks like generic content.
Sales and Marketing Management
FEBRUARY 3, 2021
How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? Stay Visible: You have to be constantly visible with content and campaigns that are relevant on specific platforms and for that specific audience.
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Sales and Marketing Management
FEBRUARY 5, 2021
Begin enhancing your sales engagement systems by initiating a thorough review of all sales components: including content silos, communications chains, email templates, current best practices, and techniques for interdepartmental alignment. Be warned, though: This doesn’t just mean activating the automated “name” field on your email templates.
Sales and Marketing Management
FEBRUARY 5, 2021
Begin enhancing your sales engagement systems by initiating a thorough review of all sales components: including content silos, communications chains, email templates, current best practices, and techniques for interdepartmental alignment. Be warned, though: This doesn’t just mean activating the automated “name” field on your email templates.
Sales and Marketing Management
MARCH 26, 2017
Even organizations with the best of intentions (with established personas, marketing-written sales templates, etc.) If you just launched a new campaign, calling it dead after a couple days or weeks can put you further behind without an alternative. Be realistic about not just expected results but timelines to campaign maturity. .
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