SalesFuel

APRIL 19, 2024

New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken. There is just as much, if not more, opportunity to be found with first-party data that’s easy to collect/analyze.

Collecting 52

Collecting Branding Soreing Legislation 52

Sales and Marketing Management

DECEMBER 14, 2020

Which types of content and experiences drive self-service buyers to take more action, accelerate their interest and move them further down the proverbial funnel? Will these demos then steer prospects to a custom portal on a website where they are invited to collect what they find and share out to their buying team members?

Sharks 79

Sharks Raised Research Adoptable 79

Sales and Marketing Management

FEBRUARY 22, 2021

These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos. As marketers, we need to take risks and experiment with new tactics while striving for continual improvement of everything that we do.

2020 71

2020 Industry Campaign 2019 71