Sales and Marketing Management

APRIL 28, 2019

But even with these advanced solutions, we’re forgetting one key aspect of sales: the human connection. But what can be done to bring human connection back into your process without swapping your short sales cycle for a longer one? The demo: Is your product or service more difficult to understand?

Branding 85

Branding Bats Humane Collecting 85

Sales and Marketing Management

DECEMBER 14, 2020

Will demos, for example, look more like an online trade show exhibit where buyers engage virtual sales presentations, video demonstrations and precise content based on a “choose your journey” approach? How will websites change to encourage more interaction? Takeaway: ?Sales

Sharks 79

Sharks Raised Research Adoptable 79

Sales and Marketing Management

FEBRUARY 22, 2021

These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics.

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2020 Industry Campaign 2019 71