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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken. There is just as much, if not more, opportunity to be found with first-party data that’s easy to collect/analyze.

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4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. Recent research shows this can actually backfire when it comes to keeping and growing existing business.

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