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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. Here at Creative Group, design thinking helped lead to the genesis of i|xperience® – our proprietary, human-centered design methodology. Alexa, what’s design thinking?

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Vultures, Human Evolution, Global Warming, and Windmills

10,000 Birds

The topic was the concept of humans as predators, or hunters, or really, eaters of meat, and I was discussing the many ways in which people misconceived this notion. This allowed them to carry out experiments such as giving some bones to the hyenas to see what they would look like after being munched on for a while.

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Flock to Marion

10,000 Birds

Hannah is also a proud woman birder who advocates for others through her own podcast ( Women Birders (Happy Hour) ) and participation in activities, such as the Champions of the Flyway and the International Conference for Women Birders. Regardless, we made it Marion and all else added to the experience. I love to go on cruises.

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Will We Ever Meet Again?

Sales and Marketing Management

When will you not hesitate to attend a conference where you will file into a room with hundreds of other people? Yet just as companies have gained new insights about their work-from-home capabilities, they may also have a vastly different concept of what business travel makes sense and which meetings and conferences are too important to miss.

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Unflappable by Suzie Gilbert–An Author Interview

10,000 Birds

Suzie wrote about her experiences as a bird rehabber in Flyaway: How A Wild Bird Rehabber Sought Adventure and Found Her Wings (2009) and used those experiences as the source for her fictional children’s book, Hawk Hill (1996). How much did you draw on your own experiences as a wildlife rehabber to tell Luna’s story? .

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A World on the Wing: The Global Odyssey of Migratory Birds–A Book Review

10,000 Birds

The book is organized into ten chapters, framed by a Prologue and Epilogue focused on Weidensaul’s banding experience in Denali National Park. His participant observations connect to his own research experiences, providing history and perspective. This is big, global-level stuff with amazing findings but worrisome data.

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