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Unflappable by Suzie Gilbert–An Author Interview

10,000 Birds

Suzie wrote about her experiences as a bird rehabber in Flyaway: How A Wild Bird Rehabber Sought Adventure and Found Her Wings (2009) and used those experiences as the source for her fictional children’s book, Hawk Hill (1996). How much did you draw on your own experiences as a wildlife rehabber to tell Luna’s story? .

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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A World on the Wing: The Global Odyssey of Migratory Birds–A Book Review

10,000 Birds

The book is organized into ten chapters, framed by a Prologue and Epilogue focused on Weidensaul’s banding experience in Denali National Park. His participant observations connect to his own research experiences, providing history and perspective. This is big, global-level stuff with amazing findings but worrisome data.

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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. Here at Creative Group, design thinking helped lead to the genesis of i|xperience® – our proprietary, human-centered design methodology. Alexa, what’s design thinking?

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RSPCA Collects 68,000 Signatures Supporting an End to Animal Research

Critter News

But how many animal research supporters (non-scientists) actually step into a room and observe an experiment? 68,315 people signed an online RSPCA petition stating "We, the undersigned, call on the British Government to work towards ending the use of animals in experiments, replacing them with humane alternatives.". [The

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Bird Talk: An Exploration of Avian Communication–A Book Review

10,000 Birds

The six chapters that follow explore bird communication in mating; defending territory; rearing children; responding to predators; interacting with neighbors and functioning in large groups; and communicating successfully in a noisy human world. There is so much here! I do wish there was more about research on female bird song.

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Tips for Communicating Effectively with Sales Teams

Sales and Marketing Management

Partner with other key functions such as marketing, product management, internal communications and human resources to create the best programs and tools to meet your sales teams communication and training needs. The management team then cascades content via district meetings, webinars and/or conference calls – or a combination.