Sales and Marketing Management

MARCH 5, 2024

Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.

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Sales and Marketing Management

JUNE 15, 2022

Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management.

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Sales and Marketing Management

MAY 30, 2024

Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs. The post The 7 Types of Content That Navigate the Buyer’s Journey appeared first on Sales & Marketing Management.

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Sales and Marketing Management

FEBRUARY 19, 2024

In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.

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Sales and Marketing Management

FEBRUARY 19, 2024

In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.

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SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

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Collecting Branding Soreing Legislation 52

Sales and Marketing Management

JANUARY 17, 2022

Content marketing helps make connections with key members within your industry. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management. Here are four ways to shift from a conversion-focused strategy to connections.

Industry 126

Industry 126

Sales and Marketing Management

OCTOBER 10, 2023

Four ways to build a foolproof content marketing strategy with AI to garner more qualified leads and boost conversions. The post 4 Ways to Transform Your Content Marketing Strategy with AI appeared first on Sales & Marketing Management.

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Sales and Marketing Management

JANUARY 22, 2024

Good content is defined by the research behind it, the structure that it conforms to, as well as the absence of errors and imperfections. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.

Research 62

Research 62

SalesFuel

JUNE 14, 2024

Does your client have a video content strategy to help them make the most of digital video’s potential? Fantastic Video Content Strategy Tips to Share with Clients Digital Video in 2024 Digital video has been gaining on linear TV for years now. billion Let’s talk video content strategy for each. billion CTV: $22.7

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Research 52

SalesFuel

MARCH 4, 2024

And your client should utilize digital marketing content to help drive sales for their own brand. How Clients Can Use Digital Marketing Content to Drive Sales The Best Content for Driving Sales According to 5WPR, the top forms of digital marketing content for driving sales are word-of-mouth and customer reviews and testimonials.

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Branding Experience Experiments Research 59

Sales and Marketing Management

FEBRUARY 23, 2020

So, if you want to persuade your buyers to act in your favor, you need your content to stick in their minds?—?you Imagine this: You create content at Point A, hoping your audience remembers and acts on it at Point B. She is the author of “Impossible to Ignore: Creating Memorable Content to Influence Decisions.”.

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Sales and Marketing Management

SEPTEMBER 30, 2022

The post How to Measure and Optimize the Success of Your B2B Digital Content appeared first on Sales & Marketing Management. The resulting findings can help you concentrate production on strategies that will yield greater ROI and identify harmful shortcomings within your company’s messaging.

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Rights 100

Sales and Marketing Management

MARCH 3, 2022

The post 5 Tactics for Driving SEO Results With Thought Leadership Content Marketing appeared first on Sales & Marketing Management. Whether you’re building yours from scratch or modifying an existing strategy, be sure that it includes these five tactics.

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Sales and Marketing Management

MARCH 22, 2023

Showcase support from top sellers The post 3 Ways to Increase Sales Reps’ Use of Marketing’s Content appeared first on Sales & Marketing Management.

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Sales and Marketing Management

APRIL 16, 2021

The post Content Marketing Can Enhance Your Salespeople’s Personal Brands appeared first on Sales & Marketing Management. In a virtual sales world, B2B marketers can position salespeople as industry experts in order to foster a more efficient sales process and build the brand’s image.

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Branding Industry 79

Sales and Marketing Management

APRIL 20, 2023

The post How to Use ChatGPT in B2B Content Marketing appeared first on Sales & Marketing Management. With ChatGPT, marketers can optimize their strategies for maximum success in less time than ever before. Here's how to get started.

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Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Whitepapers. Blog Posts and Articles.

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Sales and Marketing Management

MAY 26, 2021

B2B content marketing is less about sales and more about creating a strong connection with existing and potential customers. The post B2B Content Marketing Comes of Age appeared first on Sales & Marketing Management.

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Sales and Marketing Management

OCTOBER 15, 2018

With so many millions of people spending billions of dollars on online commerce, promotional website or blog content really has to be catchy. One of the worst content marketing mistakes entails publishing text without headlines. Those are not traits online content should embody. Use a Great Headline.

Rights 92

Rights 92

SalesFuel

OCTOBER 28, 2024

As 2025 approaches, they must use visual content and consider other tips for ranking. In the coming year, Benu Aggarwal reports that marketers and their agencies should pay attention to visual content. Both images and videos count as visual content. Remind your clients that the images they use should relate to their content.

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Industry Tagged Experience Experiments 98

Sales and Marketing Management

FEBRUARY 16, 2018

Every digital platform, be it a website, blog or social media page, needs content. This means that businesses have to embark on digital content writing to create marketing material. Let’s consider some secrets of digital content writing from professional marketers. All these are objectives and goals that may guide your content.

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Branding Research Emotional Bears 76

SalesFuel

SEPTEMBER 20, 2024

But your client needs to make sure their ads are placed near safe and relevant content. However, there is one big roadblock to the effectiveness of your client’s ads: the content that’s around them. Content’s Effect on Surrounding Ads Just like with other types of ads, where you and your client place social media ads is crucial.

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Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. Even if your customer base includes other businesses, you should make sure to provide them with high-quality content. Offer Content Which Is Product-Agnostic. Build Trust.

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Industry Experience Experiments Branding 94

Sales and Marketing Management

JULY 2, 2018

Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly. The quality of the content determines the feedback you will receive. Set your goals.

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Agenda Branding Adoptable Rights 63

Sales and Marketing Management

APRIL 2, 2017

Teaser: The combination of content with AI can help organizations overcome some of the most common mistakes salespeople make – like showing up unprepared – and improve the entire sales team’s results. Author: David Keane, co-founder and CEO, Bigtincan. read more

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2017 79

SalesFuel

AUGUST 12, 2024

What Types of Social Content to Post Knowing which social platforms your client’s target audience are most active on is only the beginning. 46% of consumers are less likely to buy from brands that post AI-generated content. 46% of consumers are less likely to buy from brands that post AI-generated content.

Branding 105

Branding Research Rights 105

Sales and Marketing Management

NOVEMBER 8, 2015

Teaser: Conspicuously absent from most content strategies is the granddaddy of all content marketing – writing a book. Conspicuously absent from most content strategies is the granddaddy of all content marketing – writing a book. Author: Tanya Hall. read more

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2015 109

SalesFuel

SEPTEMBER 9, 2024

According to a previous SalesFuel blog , based on data from Adobe Express, you can drive website traffic by: Featuring Photos: Not only do photos offer your client more SEO opportunities, they make websites look more inviting Offering Quality Content: When content answers consumers' questions, it helps improve SEO and drive sales.

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Sales and Marketing Management

NOVEMBER 9, 2017

Those things can be helpful in getting people to your booth, but once they’re there, you’ve got a prime content marketing opportunity that many organizations totally miss. That ROI is less than glamorous, but here are five pieces of advice to make content the real headliner at your next tradeshow, for a rock-star performance.

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Cleveland Branding Industry 2015 69

SalesFuel

JULY 15, 2024

It includes low viewability for ads and a lack of platform-side content moderation. You need to be able to assure your client that their ads will be placed among quality content. The quality of the content surrounding your client’s ads is what determines consumer viewership.

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Campaign Branding Game Research 105

SalesFuel

JULY 29, 2024

Specifically, they want to leverage generative AI to help them create more marketing content while saving money. A previous SalesFuel blog , based on data from Content Marketing Institute, discusses AI’s content marketing uses. According to Gartner, 73% of marketers are being asked to do more with fewer resources.

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Abandon Abandoning Abandonment 2020 105

Sales and Marketing Management

APRIL 2, 2017

According to Kapost, 65 percent of sales reps say they cannot find content to send to prospects. By combining behavioral data with key indicators of market success (sales data) and a way to understand the context of business content, organizations can help maximize a sales person’s time. R eplicate S uccess of O thers.

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Hunting Industry Collecting Rights 48

Sales and Marketing Management

JANUARY 15, 2024

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression. The post 6 Techniques for Using User-Generated Content in Marketing appeared first on Sales & Marketing Management.

Branding 22

Branding 22

SalesFuel

JULY 18, 2024

Using Video to Boost Social Selling: Discover techniques for utilizing video content to enhance your social selling efforts. Optimizing Content Marketing: Gain insights into creating compelling content that drives engagement and conversions.

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Emotional Research Campaign Branding 104

Sales and Marketing Management

AUGUST 1, 2018

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. The versatility of video content is a major reason why it has pushed marketing departments, large and small, to explore its benefits. It’s also given reason for companies to look into different ways to manage all of their video content.

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Morals Campaign Research 69

SalesFuel

MAY 1, 2024

But 52% of consumers are exhausted by self-promotional social content, according to a report by Hootsuite. Repetitive Content Even the best social media marketing content your client has ever created gets stale with repetition. But NEVER be inauthentic about this kind of content.

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Branding Rabbits Research 98