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How to Create Attention-Grabbing B2B Content

Sales and Marketing Management

Useful tips that are sure to assist you in creating engaging content for your B2B audience. The post How to Create Attention-Grabbing B2B Content appeared first on Sales & Marketing Management.

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How to Use Lead Nurturing Content to Close Sales

Sales and Marketing Management

Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management.

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Make Your Content Impossible to Ignore

Sales and Marketing Management

So, if you want to persuade your buyers to act in your favor, you need your content to stick in their minds?—?you Imagine this: You create content at Point A, hoping your audience remembers and acts on it at Point B. She is the author of “Impossible to Ignore: Creating Memorable Content to Influence Decisions.”.

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Content Marketing is More Than Just Leads, It’s Connections

Sales and Marketing Management

Content marketing helps make connections with key members within your industry. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management. Here are four ways to shift from a conversion-focused strategy to connections.

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Animals, no space

This is a test, using a content file with no spaces.

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3 Common Content Marketing Mistakes and How to Combat Them

Sales and Marketing Management

If you’re wondering why your content strategy isn’t reaching the heights you hoped it would, you’re probably making one of these common content marketing mistakes. The post 3 Common Content Marketing Mistakes and How to Combat Them appeared first on Sales & Marketing Management.

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6 Techniques for Using User-Generated Content in Marketing

Sales and Marketing Management

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression. The post 6 Techniques for Using User-Generated Content in Marketing appeared first on Sales & Marketing Management.